Brandwave

Dataslayer vs Funnel:Which is more popular?

In September 2026, Dataslayer and Funnel were level in searches among marketing analytics platforms worldwide, with an estimated 1.9K branded searches each, at 0.07% of the total each. When we asked ChatGPT and Google AI Overviews about marketing analytics platforms, Funnel appeared in two of the five answers and Dataslayer in none.

Among marketing analytics platforms worldwide in September 2026

Who do people search for more?

Funnel and Dataslayer are searched for about as often as each other.

Funnel 1.9K searchesDataslayer 1.9K searches

Who does AI mention more?

Funnel, mentioned in 2 of 5 answers, Dataslayer in 0

Funnel in 2 of 5Dataslayer in 0 of 5

Who does AI recommend more?

Funnel, the only one of the two named

Funnel first in 2Dataslayer never named

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Top marketing analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Funnel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dataslayer did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. HubSpot2nd
  3. AgencyAnalytics3rd
  4. Supermetrics4th
  5. Triple Whale5th
  6. Looker Studio6th
  7. Funnel7th
  8. Mixpanel8th
  9. Adverity–
  10. Dataslayer–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Looker Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Analytics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supermetrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Triple Whale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AgencyAnalytics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Funnel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adverity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dataslayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about marketing analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dataslayer or Funnel more popular in search?

This chart shows how often people search Google for Dataslayer and Funnel by name. Each line represents a brand's share of searches for all 12 marketing analytics platforms we track, month by month, from English-language searches worldwide.

Dataslayer and Funnel among marketing analytics platforms worldwide, by month

Share of searches by month for Funnel, Dataslayer. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotLooker StudioGoogle AnalyticsMixpanelSupermetricsTriple WhaleAgencyAnalyticsAdverityFunnelDataslayerTapClicksClarisights
Oct 202557.1%26.6%10.3%2.8%1%1.2%0.55%0.2%0.13%0.09%0.07%0.03%
Nov 202553.3%25.3%11.8%5.8%1.2%1.4%0.63%0.23%0.12%0.1%0.07%0.04%
Dec 202551.1%29.2%11.3%4.6%1.1%1.5%0.61%0.22%0.12%0.12%0.08%0.04%
Jan 202659.5%23.3%10.7%2.9%1.1%1.4%0.58%0.17%0.11%0.11%0.07%0.03%
Feb 202655.5%26.7%12.2%1.8%1.2%1.3%0.66%0.2%0.13%0.13%0.08%0.04%
Mar 202657.6%22.5%14.3%1.9%1.2%1.4%0.56%0.17%0.11%0.11%0.06%0.03%
Apr 202657.9%22.4%14.5%1.9%1.1%1.3%0.56%0.17%0.09%0.09%0.06%0.03%
May 202654.1%25.4%14.6%1.8%1.5%1.5%0.53%0.19%0.1%0.1%0.13%0.03%
Jun 202657.6%22.1%14.4%2.3%1.4%1.3%0.46%0.17%0.09%0.09%0.06%0.03%
Jul 202652.2%24.3%17.3%2.1%1.9%1.3%0.51%0.15%0.08%0.1%0.05%0.03%
Aug 202654.9%21.2%18.2%1.8%1.6%1.3%0.44%0.16%0.08%0.08%0.06%0.03%
Sep 202658%18.2%17.8%2.3%1.4%1.3%0.46%0.17%0.07%0.07%0.05%0.03%

How has the Dataslayer and Funnel comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Dataslayer took it in July 2026, Funnel took it in August 2026.
  • Across the 12 months ending September 2026, Dataslayer’s share of searches among marketing analytics platforms worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Funnel’s share of searches among marketing analytics platforms worldwide moved from 0.13% to 0.07%, and its estimated monthly branded searches moved from 3.6K to 1.9K.

How did search popularity change for marketing analytics platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Funnel worldwide fell 47.1% over 12 measured months, from 3.6K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Dataslayer worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dataslayer’s and Funnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dataslayer

1 branded search term

  • dataslayer

Funnel

3 branded search terms

  • funnel io
  • funnel marketing data
  • funnel.io

How the Brand Demand Index is measured

Other head-to-heads among marketing analytics platforms

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