Brandwave

How popular isDataslayer in search?

In August 2026, there were an estimated 1.9K branded searches for Dataslayer worldwide which is down 20.8% over the last 11 months. Dataslayer holds 0.42% estimated Share of Search among marketing analytics platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Domo98.3%
  2. Adverity0.81%
  3. Dataslayer0.42%
  4. TapClicks0.28%
  5. Clarisights0.16%
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Which marketing analytics platforms compete with Dataslayer?

Dataslayer against marketing analytics platforms worldwide, by month

Share of Search by month for Domo, Dataslayer. The figures are in the table below the chart.

View monthly share of search table
MonthDomoAdverityDataslayerTapClicksClarisights
Oct 202597.7%1.2%0.52%0.41%0.19%
Nov 202597.3%1.5%0.63%0.42%0.23%
Dec 202597.9%0.99%0.52%0.35%0.19%
Jan 202697.8%0.99%0.63%0.41%0.19%
Feb 202697.3%1.2%0.77%0.5%0.23%
Mar 202697.9%1%0.63%0.35%0.16%
Apr 202698%1%0.52%0.35%0.16%
May 202697.7%1%0.52%0.63%0.16%
Jun 202697.9%1%0.52%0.35%0.19%
Jul 202697.8%0.98%0.64%0.35%0.19%
Aug 202698.3%0.81%0.42%0.28%0.16%
Sep 2026—————

  1. 1.Domo

    98.3%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  2. 2.Adverity

    0.81%

    Held 2nd. 3.7K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Dataslayer

    0.42%

    Held 3rd. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

  4. 4.TapClicks

    0.28%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Clarisights

    0.16%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dataslayer and its closest rivals

How has branded search demand for Dataslayer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dataslayer worldwide fell from 2.4K to 1.9K.
  • Across the 11 months ending August 2026, Dataslayer’s estimated Share of Search among marketing analytics platforms worldwide held steady, from 0.52% to 0.42%.

How did search popularity change for marketing analytics platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Adverity worldwide fell 33.8% over 11 measured months, from 5.6K to 3.7K in August 2026.

  2. Estimated monthly branded searches for TapClicks worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  3. Estimated monthly branded searches for Dataslayer worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Clarisights worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

How is Dataslayer measured?

Brandwave collects information about searches that people make online using Dataslayer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dataslayer

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How the Brand Demand Index is measured

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