Darche vs James Baroud:Which is more popular?
In September 2026, Darche had more branded searches than James Baroud among roof tents worldwide. Darche had about 6,700 branded searches, while James Baroud had 5,400. Darche made up 9.5% of all roof tent searches we track, and James Baroud accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about roof tents, neither Darche nor James Baroud appeared in any of the five answers.
Who do people search for more?
Darche, about 24% more searches than James Baroud
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top roof tents in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Darche nor James Baroud showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roofnest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iKamper2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thule2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
23Zero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smittybilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tepui1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Darche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
James Baroud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Naturnest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yakima0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roof tents
5 answers
Asked ChatGPT
“Which roof tent should I buy?”
Asked ChatGPT
“What are the best roof tent brands?”
Asked ChatGPT
“What's the best roof tent for camping off road?”
Searched Google, AI Overview
“roof tents”
Searched Google, AI Overview
“roof tent for suv”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Darche or James Baroud more popular in search?
This chart shows how often people search Google for Darche and James Baroud by name. Each line represents a brand's share of searches for all 12 roof tent brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Darche, James Baroud. The figures are in the table below the chart.
View monthly share of searches table
| Month | iKamper | Roofnest | 23Zero | Darche | James Baroud | Thule | Naturnest | Yakima | Autohome | Smittybilt | Tepui | Front Runner |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 18.3% | 18% | 7.6% | 8% | 3.6% | 2.8% | 3.4% | 1.3% | 1.8% | 1.3% | 0.39% |
| Nov 2025 | 35.3% | 15.6% | 19% | 10% | 6.9% | 3% | 3.8% | 2.8% | 1% | 1% | 1.4% | 0.33% |
| Dec 2025 | 34.7% | 14.9% | 18.7% | 10.2% | 6.8% | 3.6% | 4.5% | 2.9% | 1% | 0.98% | 1.4% | 0.32% |
| Jan 2026 | 35.2% | 12.3% | 18.9% | 10.4% | 8.4% | 3.7% | 3.7% | 3.2% | 1.5% | 1% | 1.1% | 0.33% |
| Feb 2026 | 38% | 13.3% | 16.7% | 7.3% | 9.1% | 4% | 4% | 3.3% | 1.4% | 1.1% | 1.5% | 0.35% |
| Mar 2026 | 33.4% | 14.7% | 17.9% | 7.8% | 9.7% | 4.3% | 3.5% | 3.5% | 1.8% | 1.4% | 1.5% | 0.47% |
| Apr 2026 | 38.2% | 14.5% | 13.8% | 6% | 9.1% | 6.1% | 3.3% | 4% | 1.6% | 1.6% | 1.2% | 0.54% |
| May 2026 | 41.4% | 15.1% | 12.2% | 5.3% | 8.1% | 5.4% | 3.6% | 3.5% | 2% | 1.8% | 1.1% | 0.48% |
| Jun 2026 | 41.7% | 14.6% | 12.3% | 5.3% | 8.2% | 5.4% | 3.6% | 3.5% | 1.6% | 2.2% | 1.1% | 0.48% |
| Jul 2026 | 40.2% | 14% | 11.8% | 6.3% | 9.6% | 5.2% | 3.4% | 3.7% | 2.4% | 1.7% | 1.2% | 0.46% |
| Aug 2026 | 42.4% | 12.7% | 12.5% | 6.5% | 10.2% | 4.5% | 3% | 3.2% | 2.4% | 1.2% | 1% | 0.4% |
| Sep 2026 | 38.9% | 14.2% | 14.1% | 9.5% | 7.6% | 4.1% | 3.4% | 3.4% | 1.9% | 1.7% | 1% | 0.3% |
How has the Darche and James Baroud comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Darche took it in November 2025, James Baroud took it in February 2026, Darche took it in September 2026.
- Across the 12 months ending September 2026, Darche’s share of searches among roof tents worldwide moved from 7.6% to 9.5%, and its estimated monthly branded searches moved from 5.1K to 6.7K.
- Across the 12 months ending September 2026, James Baroud’s share of searches among roof tents worldwide moved from 8% to 7.6%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for roof tents worldwide in September 2026?
2 changes
In September 2026, Darche overtook James Baroud to rank 4th among roof tents worldwide, with 9.5% of the searches.
In September 2026, James Baroud lost share of searches among roof tents worldwide, from 10.2% to 7.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Darche’s and James Baroud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Darche
2 branded search terms
- darche roof tent
- darche rooftop tent
James Baroud
1 branded search term
- james baroud
Other head-to-heads among roof tents
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