Brandwave

DAB vs Zoeller:Which is more popular?

In September 2026, DAB had more branded searches than Zoeller among submersible pump brands worldwide. DAB had about 14,700 branded searches, while Zoeller had 5,400. DAB made up 6.8% of all submersible pump brand searches we track, and Zoeller accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about submersible pump brands, Zoeller appeared in three of the five answers and DAB in none.

Among submersible pump brands worldwide in September 2026

Who do people search for more?

DAB, about 3 searches for every 1 for Zoeller

DAB 14.7K searchesZoeller 5.4K searches

Who does AI mention more?

Zoeller, mentioned in 3 of 5 answers, DAB in 0

Zoeller in 3 of 5DAB in 0 of 5

Who does AI recommend more?

Zoeller, the only one of the two named

Zoeller first in 3DAB never named

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Top submersible pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zoeller was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DAB did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoeller1st
  2. Franklin Electric2nd
  3. Grundfos3rd
  4. Liberty Pumps4th
  5. DAB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoeller3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Franklin Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Pumps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grundfos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DAB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about submersible pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DAB or Zoeller more popular in search?

This chart shows how often people search Google for DAB and Zoeller by name. Each line represents a brand's share of searches for all five submersible pump brands we track, month by month, from English-language searches worldwide.

DAB and Zoeller among submersible pump brands worldwide, by month

Share of searches by month for DAB, Zoeller. The figures are in the table below the chart.

View monthly share of searches table
MonthGrundfosFranklin ElectricDABLiberty PumpsZoeller
Oct 202580.3%7.2%5.9%4%2.6%
Nov 202577%8.4%6.9%4.6%3.1%
Dec 202579.6%7.1%5.9%4.8%2.6%
Jan 202680.4%7.2%5.7%4%2.6%
Feb 202677.5%8.5%6.8%4.7%2.5%
Mar 202675.6%8.3%6.8%5.5%3.7%
Apr 202674.9%10.1%6.6%5.5%3%
May 202677.5%8.5%6.8%4.6%2.5%
Jun 202677%8.5%6.8%4.6%3.1%
Jul 202673.3%9.8%7.9%5.4%3.6%
Aug 202673.3%9.8%6.7%6.6%3.6%
Sep 202676.6%8.4%6.8%5.6%2.5%

How has the DAB and Zoeller comparison changed over the last 12 months?

3 findings
  • DAB was ahead of Zoeller in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DAB’s share of searches among submersible pump brands worldwide moved from 5.9% to 6.8%, and its estimated monthly branded searches moved from 14.8K to 14.7K.
  • Across the 12 months ending September 2026, Zoeller’s share of searches among submersible pump brands worldwide moved from 2.6% to 2.5%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for submersible pump brands worldwide in September 2026?

1 change
  1. In September 2026, Zoeller lost share of searches among submersible pump brands worldwide, from 3.6% to 2.5%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using DAB’s and Zoeller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DAB

4 branded search terms

  • dab pump
  • dab submersible pump
  • dab water
  • dab water pump

Zoeller

1 branded search term

  • zoeller

How the Brand Demand Index is measured

Other head-to-heads among submersible pump brands

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