Brandwave

How popular isZoeller?

In September 2026, people searched for Zoeller by name about 5,400 times worldwide, an 18.2% decrease from the previous year. These searches made up 2.5% of all global submersible pump brand searches, placing Zoeller fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about submersible pump brands, Zoeller appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Zoeller is the fifth most searched of 5 competitors and the most recommended in AI answers.

  1. GrundfosShare of searches 76.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. Franklin ElectricShare of searches 8.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. DABShare of searches 6.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Liberty PumpsShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ZoellerShare of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top submersible pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zoeller was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zoeller is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoeller1st
  2. Franklin Electric2nd
  3. Grundfos3rd
  4. Liberty Pumps4th
  5. DAB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoeller3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Franklin Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Pumps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grundfos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DAB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about submersible pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which submersible pump brands compete with Zoeller?

Zoeller against submersible pump brands worldwide, by month

Share of searches by month for Grundfos, Franklin Electric, DAB, Liberty Pumps, Zoeller. The figures are in the table below the chart.

View monthly share of searches table
MonthGrundfosFranklin ElectricDABLiberty PumpsZoeller
Oct 202580.3%7.2%5.9%4%2.6%
Nov 202577%8.4%6.9%4.6%3.1%
Dec 202579.6%7.1%5.9%4.8%2.6%
Jan 202680.4%7.2%5.7%4%2.6%
Feb 202677.5%8.5%6.8%4.7%2.5%
Mar 202675.6%8.3%6.8%5.5%3.7%
Apr 202674.9%10.1%6.6%5.5%3%
May 202677.5%8.5%6.8%4.6%2.5%
Jun 202677%8.5%6.8%4.6%3.1%
Jul 202673.3%9.8%7.9%5.4%3.6%
Aug 202673.3%9.8%6.7%6.6%3.6%
Sep 202676.6%8.4%6.8%5.6%2.5%

  1. 1.Grundfos

    76.6%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  2. 2.Franklin Electric

    8.4%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.DAB

    6.8%

    Held 3rd. 14.7K estimated branded searches, +18.3% vs prior month. Share +0.1 points.

  4. 4.Liberty Pumps

    5.6%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Zoeller

    2.5%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

Compare popularity between Zoeller and its closest rivals

Every comparison with Zoeller

4 comparisons

How has branded search demand for Zoeller changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zoeller worldwide fell from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Zoeller’s share of searches among submersible pump brands worldwide peaked at 3.7% in March 2026 and was lowest at 2.5% in September 2026.

How did search popularity change for submersible pump brands worldwide in September 2026?

4 changes

  1. In September 2026, Grundfos gained share of searches among submersible pump brands worldwide, from 73.3% to 76.6%.

  2. In September 2026, Franklin Electric lost share of searches among submersible pump brands worldwide, from 9.8% to 8.4%.

  3. In September 2026, Zoeller lost share of searches among submersible pump brands worldwide, from 3.6% to 2.5%.

  4. In September 2026, Liberty Pumps lost share of searches among submersible pump brands worldwide, from 6.6% to 5.6%.

How are Zoeller’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zoeller’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zoeller

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How the Brand Demand Index is measured

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