Close vs Pipedrive:Which is more popular by branded search?
In August 2026, Pipedrive had more branded searches than Close among CRM platforms worldwide. Pipedrive was estimated to have 262K branded searches compared to Close’s 22.2K, and held a 5.2% Share of Search versus Close’s 0.44%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Close or Pipedrive?
Compare customer relationship management software for sales, marketing, and service teams, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pipedrive, Close. The figures are in the table below the chart.
View monthly share of search table
| Month | Salesforce | HubSpot | Zoho CRM | Pipedrive | Attio | Microsoft Dynamics 365 | monday CRM | Close | Freshsales |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 31.1% | 11.4% | 7% | 0.92% | 0.83% | 0.78% | 0.35% | 0.35% |
| Nov 2025 | 46.5% | 30.2% | 11.4% | 8.3% | 1.1% | 0.85% | 0.78% | 0.41% | 0.42% |
| Dec 2025 | 51.2% | 27.5% | 10.5% | 7.5% | 1.2% | 0.82% | 0.69% | 0.37% | 0.38% |
| Jan 2026 | 48.1% | 31.6% | 9.8% | 7.1% | 1.1% | 0.77% | 0.79% | 0.41% | 0.34% |
| Feb 2026 | 52.7% | 27.4% | 10.2% | 6.1% | 1.4% | 0.8% | 0.69% | 0.36% | 0.35% |
| Mar 2026 | 48.9% | 31.3% | 9.4% | 6.8% | 1.3% | 0.91% | 0.66% | 0.4% | 0.34% |
| Apr 2026 | 48.9% | 31.9% | 9.8% | 5.8% | 1.6% | 0.72% | 0.57% | 0.41% | 0.29% |
| May 2026 | 52.7% | 28.6% | 8.7% | 6.1% | 1.7% | 0.93% | 0.58% | 0.43% | 0.32% |
| Jun 2026 | 49.6% | 31.2% | 9.9% | 5.6% | 1.6% | 0.93% | 0.53% | 0.4% | 0.26% |
| Jul 2026 | 51.5% | 27.8% | 10.3% | 6.2% | 2% | 0.97% | 0.56% | 0.43% | 0.25% |
| Aug 2026 | 51.3% | 29.3% | 10.4% | 5.2% | 1.8% | 0.81% | 0.48% | 0.44% | 0.26% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Close and Pipedrive comparison changed over the last 12 months?
3 findings
- Pipedrive was ahead of Close in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Close’s estimated Share of Search among CRM platforms worldwide moved from 0.35% to 0.44%, and its estimated monthly branded searches moved from 19.6K to 22.2K.
- Across the 11 months ending August 2026, Pipedrive’s estimated Share of Search among CRM platforms worldwide moved from 7% to 5.2%, and its estimated monthly branded searches moved from 389K to 262K.
How did search popularity change for CRM platforms worldwide in August 2026?
2 changes

In August 2026, Pipedrive lost estimated Share of Search among CRM platforms worldwide, from 6.2% to 5.2%.

Estimated monthly branded searches for Close worldwide rose 13.3% over 11 measured months, from 19.6K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Close’s and Pipedrive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Close
5 branded search terms
- close crm
- close crm pricing
- Close.com
- Close.io
- crm close
Pipedrive
19 branded search terms
- app pipedrive
- cost of pipedrive
- crm pipedrive
- crm software pipedrive
- crm system pipedrive
- pipedrive
- pipedrive app
- pipedrive apps
- pipedrive cost
- pipedrive costs
- pipedrive crm
- pipedrive crm price
- pipedrive crm pricing
- pipedrive crm software
- pipedrive crm system
- pipedrive crm tool
- pipedrive mobile app
- pipedrive price
- pipedrive pricing

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.