Brandwave

Close vs Pipedrive:Which is more popular by branded search?

In August 2026, Pipedrive had more branded searches than Close among CRM platforms worldwide. Pipedrive was estimated to have 262K branded searches compared to Close’s 22.2K, and held a 5.2% Share of Search versus Close’s 0.44%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among CRM platforms worldwide in August 2026Which is more popular in search, Close or Pipedrive?
Close0.44%22.2K searches
vs
Pipedrive5.2%262K searches

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Which is more popular in search, Close or Pipedrive?

Compare customer relationship management software for sales, marketing, and service teams, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Close and Pipedrive among CRM platforms worldwide, by month

Share of Search by month for Pipedrive, Close. The figures are in the table below the chart.

View monthly share of search table
MonthSalesforceHubSpotZoho CRMPipedriveAttioMicrosoft Dynamics 365monday CRMCloseFreshsales
Oct 202547.3%31.1%11.4%7%0.92%0.83%0.78%0.35%0.35%
Nov 202546.5%30.2%11.4%8.3%1.1%0.85%0.78%0.41%0.42%
Dec 202551.2%27.5%10.5%7.5%1.2%0.82%0.69%0.37%0.38%
Jan 202648.1%31.6%9.8%7.1%1.1%0.77%0.79%0.41%0.34%
Feb 202652.7%27.4%10.2%6.1%1.4%0.8%0.69%0.36%0.35%
Mar 202648.9%31.3%9.4%6.8%1.3%0.91%0.66%0.4%0.34%
Apr 202648.9%31.9%9.8%5.8%1.6%0.72%0.57%0.41%0.29%
May 202652.7%28.6%8.7%6.1%1.7%0.93%0.58%0.43%0.32%
Jun 202649.6%31.2%9.9%5.6%1.6%0.93%0.53%0.4%0.26%
Jul 202651.5%27.8%10.3%6.2%2%0.97%0.56%0.43%0.25%
Aug 202651.3%29.3%10.4%5.2%1.8%0.81%0.48%0.44%0.26%
Sep 2026—————————

How has the Close and Pipedrive comparison changed over the last 12 months?

  • Pipedrive was ahead of Close in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Close’s estimated Share of Search among CRM platforms worldwide moved from 0.35% to 0.44%, and its estimated monthly branded searches moved from 19.6K to 22.2K.
  • Across the 11 months ending August 2026, Pipedrive’s estimated Share of Search among CRM platforms worldwide moved from 7% to 5.2%, and its estimated monthly branded searches moved from 389K to 262K.

How did search popularity change for CRM platforms worldwide in August 2026?

  1. In August 2026, Pipedrive lost estimated Share of Search among CRM platforms worldwide, from 6.2% to 5.2%.

  2. Estimated monthly branded searches for Close worldwide rose 13.3% over 11 measured months, from 19.6K to 22.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Close’s and Pipedrive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Close

5 branded search terms

  • close crm
  • close crm pricing
  • Close.com
  • Close.io
  • crm close

Pipedrive

19 branded search terms

  • app pipedrive
  • cost of pipedrive
  • crm pipedrive
  • crm software pipedrive
  • crm system pipedrive
  • pipedrive
  • pipedrive app
  • pipedrive apps
  • pipedrive cost
  • pipedrive costs
  • pipedrive crm
  • pipedrive crm price
  • pipedrive crm pricing
  • pipedrive crm software
  • pipedrive crm system
  • pipedrive crm tool
  • pipedrive mobile app
  • pipedrive price
  • pipedrive pricing

How the Brand Demand Index is measured

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