Brandwave

Clarke vs Patterson Pump:Which is more popular?

In September 2026, Clarke had more branded searches than Patterson Pump among fire pump brands worldwide. Clarke had about 33,100 branded searches, while Patterson Pump had 1,900. Clarke made up 46.2% of all fire pump brand searches we track, and Patterson Pump accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about fire pump brands, Patterson Pump appeared in three of the four answers and Clarke in none.

Among fire pump brands worldwide in September 2026

Who do people search for more?

Clarke, about 17 searches for every 1 for Patterson Pump

Clarke 33.1K searchesPatterson Pump 1.9K searches

Who does AI mention more?

Patterson Pump, mentioned in 3 of 4 answers, Clarke in 0

Patterson Pump in 3 of 4Clarke in 0 of 4

Who does AI recommend more?

Patterson Pump, the only one of the two named

Patterson Pump first in 3Clarke never named

Follow Clarke vs Patterson Pump and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top fire pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Patterson Pump was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Clarke did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aurora1st
  2. Peerless Pump2nd
  3. Patterson Pump3rd
  4. Armstrong Fluid Technology4th
  5. Clarke–
  6. Tohatsu–
  7. Davey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Armstrong Fluid Technology3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Peerless Pump3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Patterson Pump3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aurora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clarke0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tohatsu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Davey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fire pump brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Clarke or Patterson Pump more popular in search?

This chart shows how often people search Google for Clarke and Patterson Pump by name. Each line represents a brand's share of searches for all seven fire pump brands we track, month by month, from English-language searches worldwide.

Clarke and Patterson Pump among fire pump brands worldwide, by month

Share of searches by month for Clarke, Patterson Pump. The figures are in the table below the chart.

View monthly share of searches table
MonthClarkeTohatsuArmstrong Fluid TechnologyDaveyPeerless PumpPatterson PumpAurora
Oct 202545.2%24.7%14.7%6%4%3.3%2.2%
Nov 202548.7%21.8%14.4%6.5%3.5%2.8%2.4%
Dec 202549.6%22.2%13.2%6.6%3.6%2.8%1.9%
Jan 202647.3%21.1%14%7.7%4.1%3.4%2.3%
Feb 202642.5%23.2%17.3%6.9%4.6%3%2.5%
Mar 202645.5%24.9%15.1%5%4%3.3%2.2%
Apr 202645.8%25.1%15.2%5%4%2.6%2.2%
May 202654.3%24.4%11.2%4%2.6%2.1%1.4%
Jun 202643.7%29.3%14.5%4.7%3.2%2.5%2.1%
Jul 202639.3%32.2%14.8%5.2%3.5%2.8%2.3%
Aug 202641.4%33.9%12.8%4.5%3%2.4%2%
Sep 202646.2%25.2%14.2%6.1%3.3%2.6%2.2%

How has the Clarke and Patterson Pump comparison changed over the last 12 months?

3 findings
  • Clarke was ahead of Patterson Pump in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clarke’s share of searches among fire pump brands worldwide moved from 45.2% to 46.2%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Patterson Pump’s share of searches among fire pump brands worldwide moved from 3.3% to 2.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for fire pump brands worldwide in September 2026?

2 changes
  1. In September 2026, Clarke gained share of searches among fire pump brands worldwide, from 41.4% to 46.2%.

  2. Estimated monthly branded searches for Patterson Pump worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Clarke’s and Patterson Pump’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clarke

1 branded search term

  • clarke

Patterson Pump

1 branded search term

  • patterson pump

How the Brand Demand Index is measured

Other head-to-heads among fire pump brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.