How popular isArmstrong Fluid Technology?
In September 2026, people searched for Armstrong Fluid Technology by name about 10,200 times worldwide, a 5.6% decrease from the previous year. These searches made up 14.2% of all global fire pump brand searches, placing Armstrong Fluid Technology third out of seven brands. When we asked both ChatGPT and Google AI Overviews about fire pump brands, Armstrong Fluid Technology appeared in three of the four answers and was the fourth most recommended of the seven.
Armstrong Fluid Technology is the third most searched of 7 competitors and the fourth most recommended in AI answers.
ClarkeShare of searches 46.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
TohatsuShare of searches 25.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Armstrong Fluid TechnologyShare of searches 14.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
DaveyShare of searches 6.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Peerless PumpShare of searches 3.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top fire pump brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Armstrong Fluid Technology was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Armstrong Fluid Technology is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Armstrong Fluid Technology3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Peerless Pump3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Patterson Pump3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Aurora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Clarke0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tohatsu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Davey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fire pump brands
4 answers
Asked ChatGPT
“Which fire pump brand should I buy?”
Asked ChatGPT
“What are the best fire pump brands?”
Asked ChatGPT
“What's the best fire pump brand for a building?”
Searched Google, AI Overview
“fire pump system”
Searched Google, AI Overview
“fire pump supplier”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which fire pump brands compete with Armstrong Fluid Technology?
Share of searches by month for Clarke, Tohatsu, Armstrong Fluid Technology, Davey, Peerless Pump, Patterson Pump, Aurora. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clarke | Tohatsu | Armstrong Fluid Technology | Davey | Peerless Pump | Patterson Pump | Aurora |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 24.7% | 14.7% | 6% | 4% | 3.3% | 2.2% |
| Nov 2025 | 48.7% | 21.8% | 14.4% | 6.5% | 3.5% | 2.8% | 2.4% |
| Dec 2025 | 49.6% | 22.2% | 13.2% | 6.6% | 3.6% | 2.8% | 1.9% |
| Jan 2026 | 47.3% | 21.1% | 14% | 7.7% | 4.1% | 3.4% | 2.3% |
| Feb 2026 | 42.5% | 23.2% | 17.3% | 6.9% | 4.6% | 3% | 2.5% |
| Mar 2026 | 45.5% | 24.9% | 15.1% | 5% | 4% | 3.3% | 2.2% |
| Apr 2026 | 45.8% | 25.1% | 15.2% | 5% | 4% | 2.6% | 2.2% |
| May 2026 | 54.3% | 24.4% | 11.2% | 4% | 2.6% | 2.1% | 1.4% |
| Jun 2026 | 43.7% | 29.3% | 14.5% | 4.7% | 3.2% | 2.5% | 2.1% |
| Jul 2026 | 39.3% | 32.2% | 14.8% | 5.2% | 3.5% | 2.8% | 2.3% |
| Aug 2026 | 41.4% | 33.9% | 12.8% | 4.5% | 3% | 2.4% | 2% |
| Sep 2026 | 46.2% | 25.2% | 14.2% | 6.1% | 3.3% | 2.6% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.2% | 33.1K | 0% | +4.7 points | |
| 2, held 2nd | 25.2% | 18.1K | -33.2% | -8.7 points | |
| 3, held 3rd | 14.2% | 10.2K | 0% | +1.5 points | |
| 4, held 4th | 6.1% | 4.4K | +22.2% | +1.6 points | |
| 5, held 5th | 3.3% | 2.4K | 0% | +0.3 points | |
| 6, held 6th | 2.6% | 1.9K | 0% | +0.3 points | |
| 7, held 7th | 2.2% | 1.6K | 0% | +0.2 points |
1.
Clarke46.2%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +4.7 points.
2.
Tohatsu25.2%
Held 2nd. 18.1K estimated branded searches, -33.2% vs prior month. Share -8.7 points.
14.2%
Held 3rd. 10.2K estimated branded searches, 0% vs prior month. Share +1.5 points.
4.
Davey6.1%
Held 4th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.6 points.
3.3%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.6%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.
Aurora2.2%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Armstrong Fluid Technology and its closest rivals
- Armstrong Fluid Technology vs Clarke: compare popularity
- Armstrong Fluid Technology vs Tohatsu: compare popularity
- Armstrong Fluid Technology vs Davey: compare popularity
- Armstrong Fluid Technology vs Peerless Pump: compare popularity
- Armstrong Fluid Technology vs Patterson Pump: compare popularity
- Compare Armstrong Fluid Technology with any brand
Every comparison with Armstrong Fluid Technology
6 comparisons
How has branded search demand for Armstrong Fluid Technology changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Armstrong Fluid Technology worldwide fell from 10.8K to 10.2K.
- Across the 12 months ending September 2026, Armstrong Fluid Technology’s share of searches among fire pump brands worldwide decreased from 14.7% to 14.2%.
- Across the 12 months ending September 2026, Armstrong Fluid Technology’s share of searches among fire pump brands worldwide peaked at 17.3% in February 2026 and was lowest at 11.2% in May 2026.
How did search popularity change for fire pump brands worldwide in September 2026?
6 changes
In September 2026, Clarke gained share of searches among fire pump brands worldwide, from 41.4% to 46.2%.
In September 2026, Davey gained share of searches among fire pump brands worldwide, from 4.5% to 6.1%.
In September 2026, Armstrong Fluid Technology gained share of searches among fire pump brands worldwide, from 12.8% to 14.2%.
In September 2026, Tohatsu lost share of searches among fire pump brands worldwide, from 33.9% to 25.2%.
Estimated monthly branded searches for Patterson Pump worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for Peerless Pump worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are Armstrong Fluid Technology’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Armstrong Fluid Technology’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- armstrong fluid technology
- armstrong pumps
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