CBT-i Coach vs SleepWatch:Which is more popular?
In September 2026, CBT-i Coach had more branded searches than SleepWatch among sleep apps worldwide. CBT-i Coach had about 3,600 branded searches, while SleepWatch had 2,900. CBT-i Coach made up 1.4% of all sleep app searches we track, and SleepWatch accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about sleep apps, CBT-i Coach appeared in two of the five answers and SleepWatch in one. CBT-i Coach was mentioned before SleepWatch in two out of three answers that named either.
Who do people search for more?
CBT-i Coach, about 24% more searches than SleepWatch
Who does AI mention more?
CBT-i Coach, mentioned in 2 of 5 answers, SleepWatch in 1
Who does AI recommend more?
CBT-i Coach, named ahead of SleepWatch in 2 of 3 answers
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Top sleep apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CBT-i Coach was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SleepWatch was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. CBT-i Coach was listed before SleepWatch in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Calm1st
Sleep Cycle2nd
BetterSleep3rd
Headspace4th- CBT-i Coach5th
- SleepScore6th
Pillow7th
SleepWatch8th
Pzizz9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sleep Cycle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Calm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BetterSleep4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pillow2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Headspace2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SleepScore2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CBT-i Coach2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SleepWatch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pzizz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleep apps
5 answers
Asked ChatGPT
“Which sleep app should I use?”
Asked ChatGPT
“What are the best sleep apps?”
Asked ChatGPT
“What's the best sleep app for better sleep?”
Searched Google, AI Overview
“sleep apps”
Searched Google, AI Overview
“sleep tracker app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is CBT-i Coach or SleepWatch more popular in search?
This chart shows how often people search Google for CBT-i Coach and SleepWatch by name. Each line represents a brand's share of searches for all nine sleep apps we track, month by month, from English-language searches worldwide.
Share of searches by month for CBT-i Coach, SleepWatch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Calm | Sleep Cycle | Pillow | BetterSleep | Headspace | SleepScore | CBT-i Coach | SleepWatch | Pzizz |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.6% | 39.4% | 11.8% | 11.8% | 11.8% | 4.3% | 1.3% | 1.6% | 0.44% |
| Nov 2025 | 17.9% | 39.9% | 14.6% | 8% | 9.8% | 6.5% | 1.3% | 1.6% | 0.39% |
| Dec 2025 | 16.7% | 37.2% | 11.2% | 9.1% | 9.1% | 13.6% | 1.2% | 1.5% | 0.36% |
| Jan 2026 | 18.3% | 33.5% | 10% | 8.2% | 8.2% | 18.3% | 1.3% | 1.6% | 0.33% |
| Feb 2026 | 15.4% | 34.5% | 12.6% | 8.4% | 10.4% | 15.4% | 1.4% | 1.4% | 0.41% |
| Mar 2026 | 16.2% | 36.3% | 13.3% | 8.9% | 10.9% | 10.9% | 1.8% | 1.4% | 0.43% |
| Apr 2026 | 17% | 38% | 11.4% | 9.3% | 11.4% | 9.3% | 1.8% | 1.5% | 0.37% |
| May 2026 | 14.5% | 39.7% | 14.5% | 9.7% | 11.9% | 6.5% | 1.6% | 1.3% | 0.32% |
| Jun 2026 | 18.4% | 33.7% | 15.1% | 12.4% | 10.1% | 6.7% | 2% | 1.3% | 0.33% |
| Jul 2026 | 15.1% | 33.7% | 18.5% | 12.4% | 10.1% | 6.7% | 1.6% | 1.6% | 0.27% |
| Aug 2026 | 16.5% | 30.1% | 20.1% | 13.5% | 9% | 7.4% | 1.8% | 1.4% | 0.24% |
| Sep 2026 | 28.3% | 28.3% | 15.5% | 12.7% | 6.9% | 5.7% | 1.4% | 1.1% | 0.18% |
How has the CBT-i Coach and SleepWatch comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: CBT-i Coach took it in March 2026.
- Across the 12 months ending September 2026, CBT-i Coach’s share of searches among sleep apps worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, SleepWatch’s share of searches among sleep apps worldwide moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for sleep apps worldwide in September 2026?
2 changes
Estimated monthly branded searches for CBT-i Coach worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Estimated monthly branded searches for SleepWatch worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CBT-i Coach’s and SleepWatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CBT-i Coach
1 branded search term
- cbt i coach
SleepWatch
1 branded search term
- sleepwatch
Other head-to-heads among sleep apps
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