Brandwave

How popular isCBT-i Coach?

In September 2026, people searched for CBT-i Coach by name about 3,600 times worldwide, a 24.1% increase from the previous year. These searches made up 1.4% of all global sleep app searches, placing CBT-i Coach seventh out of nine apps. When we asked both ChatGPT and Google AI Overviews about sleep apps, CBT-i Coach appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

CBT-i Coach is the seventh most searched of 9 competitors and the fifth most recommended in AI answers.

  1. CalmShare of searches 28.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Sleep CycleShare of searches 28.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. PillowShare of searches 15.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. BetterSleepShare of searches 12.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. CBT-i CoachShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+4 more

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Top sleep apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CBT-i Coach was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. CBT-i Coach is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calm1st
  2. Sleep Cycle2nd
  3. BetterSleep3rd
  4. Headspace4th
  5. CBT-i Coach5th
  6. SleepScore6th
  7. Pillow7th
  8. SleepWatch8th
  9. Pzizz9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sleep Cycle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Calm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BetterSleep4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pillow2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Headspace2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SleepScore2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CBT-i Coach2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SleepWatch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pzizz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleep apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sleep apps compete with CBT-i Coach?

CBT-i Coach against sleep apps worldwide, by month

Share of searches by month for Calm, Sleep Cycle, Pillow, BetterSleep, Headspace, SleepScore, CBT-i Coach. The figures are in the table below the chart.

View monthly share of searches table
MonthCalmSleep CyclePillowBetterSleepHeadspaceSleepScoreCBT-i CoachSleepWatchPzizz
Oct 202517.6%39.4%11.8%11.8%11.8%4.3%1.3%1.6%0.44%
Nov 202517.9%39.9%14.6%8%9.8%6.5%1.3%1.6%0.39%
Dec 202516.7%37.2%11.2%9.1%9.1%13.6%1.2%1.5%0.36%
Jan 202618.3%33.5%10%8.2%8.2%18.3%1.3%1.6%0.33%
Feb 202615.4%34.5%12.6%8.4%10.4%15.4%1.4%1.4%0.41%
Mar 202616.2%36.3%13.3%8.9%10.9%10.9%1.8%1.4%0.43%
Apr 202617%38%11.4%9.3%11.4%9.3%1.8%1.5%0.37%
May 202614.5%39.7%14.5%9.7%11.9%6.5%1.6%1.3%0.32%
Jun 202618.4%33.7%15.1%12.4%10.1%6.7%2%1.3%0.33%
Jul 202615.1%33.7%18.5%12.4%10.1%6.7%1.6%1.6%0.27%
Aug 202616.5%30.1%20.1%13.5%9%7.4%1.8%1.4%0.24%
Sep 202628.3%28.3%15.5%12.7%6.9%5.7%1.4%1.1%0.18%

  1. 1.Calm

    28.3%

    Moved from 3rd to 1st. 74K estimated branded searches, +123.6% vs prior month. Share +11.8 points.

  2. 2.Sleep Cycle

    28.3%

    Moved from 1st to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share -1.8 points.

  3. 3.Pillow

    15.5%

    Moved from 2nd to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -4.7 points.

  4. 4.BetterSleep

    12.7%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share -0.8 points.

  5. 5.Headspace

    6.9%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -2.1 points.

  6. 6.SleepScore

    5.7%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -1.7 points.

  7. 7.CBT-i Coach

    1.4%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.SleepWatch

    1.1%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.Pzizz

    0.18%

    Held 9th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between CBT-i Coach and its closest rivals

Every comparison with CBT-i Coach

8 comparisons

How has branded search demand for CBT-i Coach changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CBT-i Coach worldwide rose from 2.9K to 3.6K.
  • Across the 12 months ending September 2026, CBT-i Coach rose from 8th to 7th among sleep apps worldwide.

How did search popularity change for sleep apps worldwide in September 2026?

6 changes

  1. In September 2026, Calm overtook Sleep Cycle and Pillow to become the leader among sleep apps worldwide, with 28.3% of the searches.

  2. In September 2026, Pillow lost share of searches among sleep apps worldwide, from 20.1% to 15.5%.

  3. In September 2026, Headspace lost share of searches among sleep apps worldwide, from 9% to 6.9%.

  4. In September 2026, Sleep Cycle lost share of searches among sleep apps worldwide, from 30.1% to 28.3%.

  5. In September 2026, SleepScore lost share of searches among sleep apps worldwide, from 7.4% to 5.7%.

  6. In September 2026, BetterSleep lost share of searches among sleep apps worldwide, from 13.5% to 12.7%.

How are CBT-i Coach’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using CBT-i Coach’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cbt i coach

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How the Brand Demand Index is measured

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