Brandwave

Canvas LMS vs Instructure:Which is more popular?

In September 2026, Canvas LMS had more branded searches than Instructure among edtech worldwide. Canvas LMS had about 90,500 branded searches, while Instructure had 18,100. Canvas LMS made up 0.13% of all edtech searches we track, and Instructure accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about edtech, Canvas LMS appeared in all five answers and Instructure in none.

Among edtech worldwide in September 2026

Who do people search for more?

Canvas LMS, about 5 searches for every 1 for Instructure

Canvas LMS 90.5K searchesInstructure 18.1K searches

Who does AI mention more?

Canvas LMS, mentioned in every answer we collected

Canvas LMS in 5 of 5Instructure in 0 of 5

Who does AI recommend more?

Canvas LMS, the only one of the two named

Canvas LMS first in 5Instructure never named

Follow Canvas LMS vs Instructure and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top edtech in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canvas LMS appeared in all five answers. Instructure did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Classroom1st
  2. Canvas LMS2nd
  3. Moodle3rd
  4. Khan Academy4th
  5. Blackboard5th
  6. PowerSchool6th
  7. D2L7th
  8. Instructure–
  9. Anthology–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canvas LMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Classroom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moodle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerSchool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D2L1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackboard1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instructure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anthology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edtech

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Canvas LMS or Instructure more popular in search?

This chart shows how often people search Google for Canvas LMS and Instructure by name. Each line represents a brand's share of searches for all nine edtech we track, month by month, from English-language searches worldwide.

Canvas LMS and Instructure among edtech worldwide, by month

Share of searches by month for Canvas LMS, Instructure. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ClassroomKhan AcademyMoodlePowerSchoolD2LCanvas LMSBlackboardInstructureAnthology
Oct 202563.4%18.9%12.7%2.6%2.1%0.28%0.06%0.03%<0.01%
Nov 202562.7%18.8%12.6%3.1%2.5%0.19%0.06%0.02%<0.01%
Dec 202558.1%21.3%14.2%3.5%2.3%0.47%0.05%0.02%<0.01%
Jan 202666.4%16.3%10.9%3.3%2.7%0.36%0.05%0.03%<0.01%
Feb 202666.9%16.5%11%2.7%2.7%0.2%0.05%0.03%<0.01%
Mar 202665.2%16%13.1%3.2%2.1%0.24%0.06%0.03%<0.01%
Apr 202660.9%18.3%15%3%2.4%0.27%0.05%0.03%<0.01%
May 202664.7%15.9%13%3.9%2.1%0.29%0.05%0.11%<0.01%
Jun 202660.7%18.3%15%3.7%2%0.27%0.04%0.03%<0.01%
Jul 202648.2%32.3%11.8%5.3%1.9%0.39%0.05%0.04%<0.01%
Aug 202657%25.5%7.7%7.7%1.9%0.21%0.06%0.04%<0.01%
Sep 202666.1%16.1%10.9%4%2.7%0.13%0.04%0.03%<0.01%

How has the Canvas LMS and Instructure comparison changed over the last 12 months?

3 findings
  • Canvas LMS was ahead of Instructure in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Canvas LMS’s share of searches among edtech worldwide moved from 0.28% to 0.13%, and its estimated monthly branded searches moved from 165K to 90.5K.
  • Across the 12 months ending September 2026, Instructure’s share of searches among edtech worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for edtech worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Canvas LMS worldwide fell 45.2% over 12 measured months, from 165K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Canvas LMS’s and Instructure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canvas LMS

1 branded search term

  • canvaslms

Instructure

1 branded search term

  • instructure canvas

How the Brand Demand Index is measured

Other head-to-heads among edtech

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free