Brandwave

BOEN vs Bruce:Which is more popular?

In September 2026, Bruce had more branded searches than BOEN among parquet flooring brands worldwide. Bruce had about 2,400 branded searches, while BOEN had 910. Bruce made up 6% of all parquet flooring brand searches we track, and BOEN accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about parquet flooring brands, BOEN appeared in two of the five answers and Bruce in one. BOEN was mentioned before Bruce in every answer that named either.

Among parquet flooring brands worldwide in September 2026

Who do people search for more?

Bruce, about 3 searches for every 1 for BOEN

Bruce 2.4K searchesBOEN 910 searches

Who does AI mention more?

BOEN, mentioned in 2 of 5 answers, Bruce in 1

BOEN in 2 of 5Bruce in 1 of 5

Who does AI recommend more?

BOEN, named ahead of Bruce in 2 of 2 answers

BOEN first in 2Bruce never first

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Top parquet flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BOEN was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bruce was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BOEN was listed before Bruce in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kahrs1st
  2. Havwoods2nd
  3. BOEN3rd
  4. Mercier4th
  5. Mirage5th
  6. Bruce6th
  7. Karndean–
  8. Quick-Step–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Havwoods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kahrs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mirage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mercier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BOEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bruce1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karndean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quick-Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about parquet flooring brands

5 answers

  • Asked ChatGPT

    “Which parquet flooring brand should I buy?”

    1. 1Kahrs
    2. 2BOEN
    3. 3Havwoods
    4. 4Mirage

  • Asked ChatGPT

    “What are the best parquet flooring brands?”

    1. 1Havwoods
    2. 2Kahrs
    3. 3BOEN
    4. 4Mercier
    5. 5Bruce

  • Asked ChatGPT

    “What's the best parquet flooring brand for a living room?”

    1. 1Kahrs
    2. 2Mercier
    3. 3Mirage

  • Searched Google, AI Overview

    “wood parquet flooring”

    1. Searched Google, AI Overview

      “engineered parquet flooring”

      1. 1Havwoods

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is BOEN or Bruce more popular in search?

    This chart shows how often people search Google for BOEN and Bruce by name. Each line represents a brand's share of searches for all eight parquet flooring brands we track, month by month, from English-language searches worldwide.

    BOEN and Bruce among parquet flooring brands worldwide, by month

    Share of searches by month for Bruce, BOEN. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKarndeanQuick-StepHavwoodsMirageBruceKahrsMercierBOEN
    Oct 202536.8%21.8%13.4%13.4%3.9%5.7%2.8%2.3%
    Nov 202533.5%24.2%14.9%12.2%3.6%6.3%3.1%2.2%
    Dec 202534.9%21.9%15.6%12.7%3.7%6.4%2.6%2.1%
    Jan 202636.7%24.1%13.4%11%3.2%6.7%2.4%2.4%
    Feb 202633%25%14.7%12%3.6%6.4%3%2.2%
    Mar 202636.6%21.6%13.3%13.3%3.8%6%3%2.2%
    Apr 202632.9%21.6%14.7%14.7%4.2%6.2%3.3%2.5%
    May 202632.8%21.5%14.6%14.6%6.4%5.1%2.8%2%
    Jun 202635.6%21.4%13%13%7%5.3%2.5%2.2%
    Jul 202630.3%23.5%13.5%13.5%9%5.4%2.6%2.1%
    Aug 202634.1%22.4%12.4%12.4%8.3%5.9%2.6%1.8%
    Sep 202630.4%25.7%13.6%13.6%6%5.6%2.8%2.3%

    How has the BOEN and Bruce comparison changed over the last 12 months?

    3 findings
    • Bruce was ahead of BOEN in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, BOEN’s share of searches among parquet flooring brands worldwide held steady at 2.3%, and its estimated monthly branded searches moved from 1.1K to 910.
    • Across the 12 months ending September 2026, Bruce’s share of searches among parquet flooring brands worldwide moved from 3.9% to 6%, and its estimated monthly branded searches moved from 1.9K to 2.4K.

    How did search popularity change for parquet flooring brands worldwide in September 2026?

    2 changes

    1. In September 2026, Bruce lost share of searches among parquet flooring brands worldwide, from 8.3% to 6%.

    2. Estimated monthly branded searches for BOEN worldwide fell 18% over 12 measured months, from 1.1K to 910 in September 2026.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using BOEN’s and Bruce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    BOEN

    2 branded search terms

    • boen flooring
    • boen parquet

    Bruce

    1 branded search term

    • bruce anchor

    How the Brand Demand Index is measured

    Other head-to-heads among parquet flooring brands

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