Brandwave

How popular isBOEN in search?

In September 2026, people searched for BOEN by name about 910 times worldwide, an 18% decrease from the previous year. These searches made up 2.3% of all global parquet flooring brand searches, placing BOEN eighth out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Karndean30.4%
  2. Quick-Step25.7%
  3. Havwoods13.6%
  4. Mirage13.6%
  5. Bruce6%
  6. Kahrs5.6%
  7. Mercier2.8%
  8. BOEN2.3%
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Which parquet flooring brands compete with BOEN?

BOEN against parquet flooring brands worldwide, by month

Share of searches by month for Karndean, Quick-Step, Havwoods, Mirage, Bruce, Kahrs, Mercier, BOEN. The figures are in the table below the chart.

View monthly share of searches table
MonthKarndeanQuick-StepHavwoodsMirageBruceKahrsMercierBOEN
Oct 202536.8%21.8%13.4%13.4%3.9%5.7%2.8%2.3%
Nov 202533.5%24.2%14.9%12.2%3.6%6.3%3.1%2.2%
Dec 202534.9%21.9%15.6%12.7%3.7%6.4%2.6%2.1%
Jan 202636.7%24.1%13.4%11%3.2%6.7%2.4%2.4%
Feb 202633%25%14.7%12%3.6%6.4%3%2.2%
Mar 202636.6%21.6%13.3%13.3%3.8%6%3%2.2%
Apr 202632.9%21.6%14.7%14.7%4.2%6.2%3.3%2.5%
May 202632.8%21.5%14.6%14.6%6.4%5.1%2.8%2%
Jun 202635.6%21.4%13%13%7%5.3%2.5%2.2%
Jul 202630.3%23.5%13.5%13.5%9%5.4%2.6%2.1%
Aug 202634.1%22.4%12.4%12.4%8.3%5.9%2.6%1.8%
Sep 202630.4%25.7%13.6%13.6%6%5.6%2.8%2.3%
  1. 1.Karndean

    30.4%

    Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -3.7 points.

  2. 2.Quick-Step

    25.7%

    Held 2nd. 10.2K estimated branded searches, +5.2% vs prior month. Share +3.3 points.

  3. 3.Havwoods

    13.6%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Mirage

    13.6%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Bruce

    6%

    Held 5th. 2.4K estimated branded searches, -33.3% vs prior month. Share -2.3 points.

  6. 6.Kahrs

    5.6%

    Held 6th. 2.2K estimated branded searches, -13.6% vs prior month. Share -0.3 points.

  7. 7.Mercier

    2.8%

    Held 7th. 1.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.BOEN

    2.3%

    Held 8th. 910 estimated branded searches, +13.8% vs prior month. Share +0.4 points.

Compare search popularity between BOEN and its closest rivals

Every comparison with BOEN

7 comparisons

How has branded search demand for BOEN changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BOEN worldwide fell from 1.1K to 910.
  • Across the 12 months ending September 2026, BOEN’s share of searches among parquet flooring brands worldwide held steady at 2.3%.

How did search popularity change for parquet flooring brands worldwide in September 2026?

6 changes
  1. In September 2026, Quick-Step gained share of searches among parquet flooring brands worldwide, from 22.4% to 25.7%.

  2. In September 2026, Havwoods gained share of searches among parquet flooring brands worldwide, from 12.4% to 13.6%.

  3. In September 2026, Mirage gained share of searches among parquet flooring brands worldwide, from 12.4% to 13.6%.

  4. In September 2026, Karndean lost share of searches among parquet flooring brands worldwide, from 34.1% to 30.4%.

  5. In September 2026, Bruce lost share of searches among parquet flooring brands worldwide, from 8.3% to 6%.

  6. Estimated monthly branded searches for Kahrs worldwide fell 20.4% over 12 measured months, from 2.8K to 2.2K in September 2026.

How are BOEN’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BOEN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • boen flooring
  • boen parquet

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How the Brand Demand Index is measured

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