Brandwave

How popular isHavwoods?

In September 2026, people searched for Havwoods by name about 5,400 times worldwide, an 18.2% decrease from the previous year. These searches made up 13.6% of all global parquet flooring brand searches, placing Havwoods third out of eight brands. When we asked both ChatGPT and Google AI Overviews about parquet flooring brands, Havwoods appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Havwoods is the third most searched of 8 competitors and the second most recommended in AI answers.

  1. KarndeanShare of searches 30.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Quick-StepShare of searches 25.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HavwoodsShare of searches 13.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. MirageShare of searches 13.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. BruceShare of searches 6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top parquet flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Havwoods was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Havwoods is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kahrs1st
  2. Havwoods2nd
  3. BOEN3rd
  4. Mercier4th
  5. Mirage5th
  6. Bruce6th
  7. Karndean–
  8. Quick-Step–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Havwoods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kahrs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mirage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mercier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BOEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bruce1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karndean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quick-Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about parquet flooring brands

5 answers

  • Asked ChatGPT

    “Which parquet flooring brand should I buy?”

    1. 1Kahrs
    2. 2BOEN
    3. 3Havwoods
    4. 4Mirage

  • Asked ChatGPT

    “What are the best parquet flooring brands?”

    1. 1Havwoods
    2. 2Kahrs
    3. 3BOEN
    4. 4Mercier
    5. 5Bruce

  • Asked ChatGPT

    “What's the best parquet flooring brand for a living room?”

    1. 1Kahrs
    2. 2Mercier
    3. 3Mirage

  • Searched Google, AI Overview

    “wood parquet flooring”

    1. Searched Google, AI Overview

      “engineered parquet flooring”

      1. 1Havwoods

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which parquet flooring brands compete with Havwoods?

    Havwoods against parquet flooring brands worldwide, by month

    Share of searches by month for Karndean, Quick-Step, Havwoods, Mirage, Bruce, Kahrs, Mercier, BOEN. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKarndeanQuick-StepHavwoodsMirageBruceKahrsMercierBOEN
    Oct 202536.8%21.8%13.4%13.4%3.9%5.7%2.8%2.3%
    Nov 202533.5%24.2%14.9%12.2%3.6%6.3%3.1%2.2%
    Dec 202534.9%21.9%15.6%12.7%3.7%6.4%2.6%2.1%
    Jan 202636.7%24.1%13.4%11%3.2%6.7%2.4%2.4%
    Feb 202633%25%14.7%12%3.6%6.4%3%2.2%
    Mar 202636.6%21.6%13.3%13.3%3.8%6%3%2.2%
    Apr 202632.9%21.6%14.7%14.7%4.2%6.2%3.3%2.5%
    May 202632.8%21.5%14.6%14.6%6.4%5.1%2.8%2%
    Jun 202635.6%21.4%13%13%7%5.3%2.5%2.2%
    Jul 202630.3%23.5%13.5%13.5%9%5.4%2.6%2.1%
    Aug 202634.1%22.4%12.4%12.4%8.3%5.9%2.6%1.8%
    Sep 202630.4%25.7%13.6%13.6%6%5.6%2.8%2.3%

    1. 1.Karndean

      30.4%

      Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -3.7 points.

    2. 2.Quick-Step

      25.7%

      Held 2nd. 10.2K estimated branded searches, +5.2% vs prior month. Share +3.3 points.

    3. 3.Havwoods

      13.6%

      Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +1.1 points.

    4. 4.Mirage

      13.6%

      Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +1.1 points.

    5. 5.Bruce

      6%

      Held 5th. 2.4K estimated branded searches, -33.3% vs prior month. Share -2.3 points.

    6. 6.Kahrs

      5.6%

      Held 6th. 2.2K estimated branded searches, -13.6% vs prior month. Share -0.3 points.

    7. 7.Mercier

      2.8%

      Held 7th. 1.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

    8. 8.BOEN

      2.3%

      Held 8th. 910 estimated branded searches, +13.8% vs prior month. Share +0.4 points.

    Compare popularity between Havwoods and its closest rivals

    Every comparison with Havwoods

    7 comparisons

    How has branded search demand for Havwoods changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Havwoods worldwide fell from 6.6K to 5.4K.
    • Across the 12 months ending September 2026, Havwoods’ share of searches among parquet flooring brands worldwide peaked at 15.6% in December 2025 and was lowest at 12.4% in August 2026.

    How did search popularity change for parquet flooring brands worldwide in September 2026?

    6 changes

    1. In September 2026, Quick-Step gained share of searches among parquet flooring brands worldwide, from 22.4% to 25.7%.

    2. In September 2026, Havwoods gained share of searches among parquet flooring brands worldwide, from 12.4% to 13.6%.

    3. In September 2026, Mirage gained share of searches among parquet flooring brands worldwide, from 12.4% to 13.6%.

    4. In September 2026, Karndean lost share of searches among parquet flooring brands worldwide, from 34.1% to 30.4%.

    5. In September 2026, Bruce lost share of searches among parquet flooring brands worldwide, from 8.3% to 6%.

    6. Estimated monthly branded searches for Kahrs worldwide fell 20.4% over 12 measured months, from 2.8K to 2.2K in September 2026.

    How are Havwoods’ branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Havwoods’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • havwoods

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    How the Brand Demand Index is measured

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