Bruce vs Havwoods:Which is more popular?
In September 2026, Havwoods had more branded searches than Bruce among parquet flooring brands worldwide. Havwoods had about 5,400 branded searches, while Bruce had 2,400. Havwoods made up 13.6% of all parquet flooring brand searches we track, and Bruce accounted for 6%. When we asked ChatGPT and Google AI Overviews about parquet flooring brands, Havwoods appeared in three of the five answers and Bruce in one. Havwoods was mentioned before Bruce in every answer that named either.
Who do people search for more?
Havwoods, about 2 searches for every 1 for Bruce
Who does AI mention more?
Havwoods, mentioned in 3 of 5 answers, Bruce in 1
Who does AI recommend more?
Havwoods, named ahead of Bruce in 2 of 2 answers
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Top parquet flooring brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Havwoods was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bruce was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Havwoods was listed before Bruce in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Havwoods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kahrs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mirage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mercier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BOEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bruce1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Karndean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quick-Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about parquet flooring brands
5 answers
Asked ChatGPT
“Which parquet flooring brand should I buy?”
Asked ChatGPT
“What are the best parquet flooring brands?”
Asked ChatGPT
“What's the best parquet flooring brand for a living room?”
Searched Google, AI Overview
“wood parquet flooring”
Searched Google, AI Overview
“engineered parquet flooring”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bruce or Havwoods more popular in search?
This chart shows how often people search Google for Bruce and Havwoods by name. Each line represents a brand's share of searches for all eight parquet flooring brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Havwoods, Bruce. The figures are in the table below the chart.
View monthly share of searches table
| Month | Karndean | Quick-Step | Havwoods | Mirage | Bruce | Kahrs | Mercier | BOEN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 21.8% | 13.4% | 13.4% | 3.9% | 5.7% | 2.8% | 2.3% |
| Nov 2025 | 33.5% | 24.2% | 14.9% | 12.2% | 3.6% | 6.3% | 3.1% | 2.2% |
| Dec 2025 | 34.9% | 21.9% | 15.6% | 12.7% | 3.7% | 6.4% | 2.6% | 2.1% |
| Jan 2026 | 36.7% | 24.1% | 13.4% | 11% | 3.2% | 6.7% | 2.4% | 2.4% |
| Feb 2026 | 33% | 25% | 14.7% | 12% | 3.6% | 6.4% | 3% | 2.2% |
| Mar 2026 | 36.6% | 21.6% | 13.3% | 13.3% | 3.8% | 6% | 3% | 2.2% |
| Apr 2026 | 32.9% | 21.6% | 14.7% | 14.7% | 4.2% | 6.2% | 3.3% | 2.5% |
| May 2026 | 32.8% | 21.5% | 14.6% | 14.6% | 6.4% | 5.1% | 2.8% | 2% |
| Jun 2026 | 35.6% | 21.4% | 13% | 13% | 7% | 5.3% | 2.5% | 2.2% |
| Jul 2026 | 30.3% | 23.5% | 13.5% | 13.5% | 9% | 5.4% | 2.6% | 2.1% |
| Aug 2026 | 34.1% | 22.4% | 12.4% | 12.4% | 8.3% | 5.9% | 2.6% | 1.8% |
| Sep 2026 | 30.4% | 25.7% | 13.6% | 13.6% | 6% | 5.6% | 2.8% | 2.3% |
How has the Bruce and Havwoods comparison changed over the last 12 months?
3 findings
- Havwoods was ahead of Bruce in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bruce’s share of searches among parquet flooring brands worldwide moved from 3.9% to 6%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Havwoods’ share of searches among parquet flooring brands worldwide moved from 13.4% to 13.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for parquet flooring brands worldwide in September 2026?
2 changes
In September 2026, Havwoods gained share of searches among parquet flooring brands worldwide, from 12.4% to 13.6%.
In September 2026, Bruce lost share of searches among parquet flooring brands worldwide, from 8.3% to 6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bruce’s and Havwoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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