Brandwave

Havwoods vs Karndean:Which is searched more?

In September 2026, Karndean had more branded searches than Havwoods among parquet flooring brands worldwide. Karndean had about 12,100 branded searches, while Havwoods had 5,400. Karndean made up 30.4% of all parquet flooring brand searches we track, and Havwoods accounted for 13.6%. These are worldwide searches for English-language branded terms.

Share of searches among parquet flooring brands worldwide in September 2026Is Havwoods or Karndean more popular in search?
Havwoods13.6%5.4K searches
vs
Karndean30.4%12.1K searches

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Is Havwoods or Karndean more popular in search?

Compare the parquet flooring brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Havwoods and Karndean among parquet flooring brands worldwide, by month

Share of searches by month for Karndean, Havwoods. The figures are in the table below the chart.

View monthly share of searches table
MonthKarndeanQuick-StepHavwoodsMirageBruceKahrsMercierBOEN
Oct 202536.8%21.8%13.4%13.4%3.9%5.7%2.8%2.3%
Nov 202533.5%24.2%14.9%12.2%3.6%6.3%3.1%2.2%
Dec 202534.9%21.9%15.6%12.7%3.7%6.4%2.6%2.1%
Jan 202636.7%24.1%13.4%11%3.2%6.7%2.4%2.4%
Feb 202633%25%14.7%12%3.6%6.4%3%2.2%
Mar 202636.6%21.6%13.3%13.3%3.8%6%3%2.2%
Apr 202632.9%21.6%14.7%14.7%4.2%6.2%3.3%2.5%
May 202632.8%21.5%14.6%14.6%6.4%5.1%2.8%2%
Jun 202635.6%21.4%13%13%7%5.3%2.5%2.2%
Jul 202630.3%23.5%13.5%13.5%9%5.4%2.6%2.1%
Aug 202634.1%22.4%12.4%12.4%8.3%5.9%2.6%1.8%
Sep 202630.4%25.7%13.6%13.6%6%5.6%2.8%2.3%

How has the Havwoods and Karndean comparison changed over the last 12 months?

3 findings
  • Karndean was ahead of Havwoods in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Havwoods’ share of searches among parquet flooring brands worldwide moved from 13.4% to 13.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Karndean’s share of searches among parquet flooring brands worldwide moved from 36.8% to 30.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

How did search popularity change for parquet flooring brands worldwide in September 2026?

2 changes
  1. In September 2026, Havwoods gained share of searches among parquet flooring brands worldwide, from 12.4% to 13.6%.

  2. In September 2026, Karndean lost share of searches among parquet flooring brands worldwide, from 34.1% to 30.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Havwoods’ and Karndean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Havwoods

1 branded search term

  • havwoods

Karndean

1 branded search term

  • karndean

How the Brand Demand Index is measured

Other head-to-heads among parquet flooring brands

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