BOEN vs Mercier:Which is more popular?
In September 2026, Mercier had more branded searches than BOEN among parquet flooring brands worldwide. Mercier had about 1,110 branded searches, while BOEN had 910. Mercier made up 2.8% of all parquet flooring brand searches we track, and BOEN accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about parquet flooring brands, BOEN and Mercier each appeared in two of the five answers. BOEN was mentioned before Mercier in two out of three answers.
Who do people search for more?
Mercier, about 22% more searches than BOEN
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
BOEN, named ahead of Mercier in 2 of 3 answers
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Top parquet flooring brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BOEN and Mercier were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BOEN was listed before Mercier in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Havwoods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kahrs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mirage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mercier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BOEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bruce1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Karndean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quick-Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about parquet flooring brands
5 answers
Asked ChatGPT
“Which parquet flooring brand should I buy?”
Asked ChatGPT
“What are the best parquet flooring brands?”
Asked ChatGPT
“What's the best parquet flooring brand for a living room?”
Searched Google, AI Overview
“wood parquet flooring”
Searched Google, AI Overview
“engineered parquet flooring”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BOEN or Mercier more popular in search?
This chart shows how often people search Google for BOEN and Mercier by name. Each line represents a brand's share of searches for all eight parquet flooring brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mercier, BOEN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Karndean | Quick-Step | Havwoods | Mirage | Bruce | Kahrs | Mercier | BOEN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 21.8% | 13.4% | 13.4% | 3.9% | 5.7% | 2.8% | 2.3% |
| Nov 2025 | 33.5% | 24.2% | 14.9% | 12.2% | 3.6% | 6.3% | 3.1% | 2.2% |
| Dec 2025 | 34.9% | 21.9% | 15.6% | 12.7% | 3.7% | 6.4% | 2.6% | 2.1% |
| Jan 2026 | 36.7% | 24.1% | 13.4% | 11% | 3.2% | 6.7% | 2.4% | 2.4% |
| Feb 2026 | 33% | 25% | 14.7% | 12% | 3.6% | 6.4% | 3% | 2.2% |
| Mar 2026 | 36.6% | 21.6% | 13.3% | 13.3% | 3.8% | 6% | 3% | 2.2% |
| Apr 2026 | 32.9% | 21.6% | 14.7% | 14.7% | 4.2% | 6.2% | 3.3% | 2.5% |
| May 2026 | 32.8% | 21.5% | 14.6% | 14.6% | 6.4% | 5.1% | 2.8% | 2% |
| Jun 2026 | 35.6% | 21.4% | 13% | 13% | 7% | 5.3% | 2.5% | 2.2% |
| Jul 2026 | 30.3% | 23.5% | 13.5% | 13.5% | 9% | 5.4% | 2.6% | 2.1% |
| Aug 2026 | 34.1% | 22.4% | 12.4% | 12.4% | 8.3% | 5.9% | 2.6% | 1.8% |
| Sep 2026 | 30.4% | 25.7% | 13.6% | 13.6% | 6% | 5.6% | 2.8% | 2.3% |
How has the BOEN and Mercier comparison changed over the last 12 months?
3 findings
- Mercier was ahead of BOEN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BOEN’s share of searches among parquet flooring brands worldwide held steady at 2.3%, and its estimated monthly branded searches moved from 1.1K to 910.
- Across the 12 months ending September 2026, Mercier’s share of searches among parquet flooring brands worldwide held steady at 2.8%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
How did search popularity change for parquet flooring brands worldwide in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using BOEN’s and Mercier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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