Brandwave

Bloomerang vs Classy:Which is more popular?

In September 2026, Bloomerang had more branded searches than Classy among nonprofit fundraising platforms worldwide. Bloomerang had about 3,600 branded searches, while Classy had 260. Bloomerang made up 1.5% of all nonprofit fundraising platform searches we track, and Classy accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about nonprofit fundraising platforms, Classy appeared in four of the five answers and Bloomerang in two. Classy was mentioned before Bloomerang in three out of five answers.

Among nonprofit fundraising platforms worldwide in September 2026

Who do people search for more?

Bloomerang, about 14 searches for every 1 for Classy

Bloomerang 3.6K searchesClassy 260 searches

Who does AI mention more?

Classy, mentioned in 4 of 5 answers, Bloomerang in 2

Classy in 4 of 5Bloomerang in 2 of 5

Who does AI recommend more?

Classy, named ahead of Bloomerang in 3 of 5 answers

Classy first in 3Bloomerang first in 2

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Top nonprofit fundraising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Classy was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bloomerang was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Classy was listed before Bloomerang in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Givebutter1st
  2. Zeffy2nd
  3. Donorbox3rd
  4. GoFundMe Pro4th
  5. Bloomerang5th
  6. Classy6th
  7. Fundraise Up7th
  8. Funraise–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Givebutter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Donorbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoFundMe Pro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Classy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bloomerang2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fundraise Up1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Funraise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nonprofit fundraising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bloomerang or Classy more popular in search?

This chart shows how often people search Google for Bloomerang and Classy by name. Each line represents a brand's share of searches for all eight nonprofit fundraising platforms we track, month by month, from English-language searches worldwide.

Bloomerang and Classy among nonprofit fundraising platforms worldwide, by month

Share of searches by month for Bloomerang, Classy. The figures are in the table below the chart.

View monthly share of searches table
MonthZeffyGivebutterDonorboxFundraise UpFunraiseGoFundMe ProBloomerangClassy
Oct 202545.2%30.2%13.5%5%2.7%2.2%0.95%0.29%
Nov 202549.7%27.2%12.2%5.8%2.4%1.6%0.88%0.25%
Dec 202545.3%30.3%13.6%5.5%2.2%1.8%1.2%0.24%
Jan 202640.7%22.3%12.2%4%18.2%1.3%1.1%0.18%
Feb 202649.9%27.3%12.2%4.7%2.4%2%1.3%0.21%
Mar 202650.9%28%10.3%4.9%2.5%2%1.3%0.18%
Apr 202651.1%28.1%10.3%4.6%2.5%2%1.1%0.14%
May 202655.7%25.1%9.2%4.3%2.2%2.2%1.2%0.13%
Jun 202650.9%27.8%10.2%4.8%2%2.5%1.6%0.14%
Jul 202653.7%24%10.7%4.9%2.1%2.6%1.7%0.13%
Aug 202656.2%25.3%7.6%4.3%2.2%2.8%1.5%0.11%
Sep 202657.3%25.7%6.3%4.5%2.3%2.3%1.5%0.11%

How has the Bloomerang and Classy comparison changed over the last 12 months?

3 findings

How did search popularity change for nonprofit fundraising platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Bloomerang worldwide rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Classy worldwide fell 55.9% over 12 measured months, from 590 to 260 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bloomerang’s and Classy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bloomerang

1 branded search term

  • bloomerang crm

Classy

2 branded search terms

  • classy fundraising
  • classy nonprofit

How the Brand Demand Index is measured

Other head-to-heads among nonprofit fundraising platforms

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