How popular isClassy in search?
In August 2026, there were an estimated 90.5K branded searches for Classy worldwide which held steady over the last 11 months. Classy holds 54% estimated Share of Search among nonprofit fundraising platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Classy54%
Givebutter29.5%
Donorbox8.8%
Fundraise Up5.1%
Funraise2.6%
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Which nonprofit fundraising platforms compete with Classy?
Share of Search by month for Classy, Givebutter, Donorbox, Fundraise Up, Funraise. The figures are in the table below the chart.
View monthly share of search table
| Month | Classy | Givebutter | Donorbox | Fundraise Up | Funraise |
|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 31.3% | 14% | 5.2% | 2.8% |
| Nov 2025 | 51.1% | 28% | 12.5% | 5.9% | 2.5% |
| Dec 2025 | 51.8% | 28.3% | 12.7% | 5.1% | 2.1% |
| Jan 2026 | 41.8% | 22.9% | 12.5% | 4.2% | 18.7% |
| Feb 2026 | 46.7% | 31.2% | 14% | 5.4% | 2.8% |
| Mar 2026 | 47.9% | 32% | 11.7% | 5.6% | 2.9% |
| Apr 2026 | 48% | 32.1% | 11.8% | 5.3% | 2.9% |
| May 2026 | 52.9% | 28.9% | 10.6% | 5% | 2.6% |
| Jun 2026 | 53.2% | 29.1% | 10.6% | 5% | 2.1% |
| Jul 2026 | 56.2% | 25.2% | 11.2% | 5.1% | 2.2% |
| Aug 2026 | 54% | 29.5% | 8.8% | 5.1% | 2.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54% | 90.5K | 0% | -2.3 points | |
| 2, held 2nd | 29.5% | 49.5K | +22.2% | +4.3 points | |
| 3, held 3rd | 8.8% | 14.8K | -18.2% | -2.4 points | |
| 4, held 4th | 5.1% | 8.5K | +3.7% | 0 points | |
| 5, held 5th | 2.6% | 4.4K | +22.2% | +0.4 points |
1.
Classy54%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -2.3 points.
29.5%
Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +4.3 points.
3.
Donorbox8.8%
Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
5.1%
Held 4th. 8.5K estimated branded searches, +3.7% vs prior month. Share 0 points.
5.
Funraise2.6%
Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
Compare search popularity between Classy and its closest rivals
Every comparison with Classy
4 comparisons
How has branded search demand for Classy changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Classy worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, Classy’s estimated Share of Search among nonprofit fundraising platforms worldwide increased from 46.8% to 54%.
- Across the 11 months ending August 2026, Classy’s estimated Share of Search among nonprofit fundraising platforms worldwide peaked at 56.2% in July 2026 and was lowest at 41.8% in January 2026.
How did search popularity change for nonprofit fundraising platforms worldwide in August 2026?
5 changes
In August 2026, Givebutter gained estimated Share of Search among nonprofit fundraising platforms worldwide, from 25.2% to 29.5%.
In August 2026, Donorbox lost estimated Share of Search among nonprofit fundraising platforms worldwide, from 11.2% to 8.8%.
In August 2026, Classy lost estimated Share of Search among nonprofit fundraising platforms worldwide, from 56.2% to 54%.
Estimated monthly branded searches for Funraise worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
Estimated monthly branded searches for Fundraise Up worldwide fell 15% over 11 measured months, from 10K to 8.5K in August 2026.
How is Classy measured?
Brandwave collects information about searches that people make online using Classy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- classy
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Is Classy your brand?
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