Brandwave

Classy vs GoFundMe Pro:Which is more popular?

In September 2026, GoFundMe Pro had more branded searches than Classy among nonprofit fundraising platforms worldwide. GoFundMe Pro had about 5,400 branded searches, while Classy had 260. GoFundMe Pro made up 2.3% of all nonprofit fundraising platform searches we track, and Classy accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about nonprofit fundraising platforms, Classy and GoFundMe Pro each appeared in four of the five answers. GoFundMe Pro was mentioned before Classy in every answer that named either.

Among nonprofit fundraising platforms worldwide in September 2026

Who do people search for more?

GoFundMe Pro, about 21 searches for every 1 for Classy

GoFundMe Pro 5.4K searchesClassy 260 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Classy in 4 of 5GoFundMe Pro in 4 of 5

Who does AI recommend more?

GoFundMe Pro, named ahead of Classy in 4 of 4 answers

GoFundMe Pro first in 4Classy never first

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Top nonprofit fundraising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Classy and GoFundMe Pro were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. GoFundMe Pro was listed before Classy in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Givebutter1st
  2. Zeffy2nd
  3. Donorbox3rd
  4. GoFundMe Pro4th
  5. Bloomerang5th
  6. Classy6th
  7. Fundraise Up7th
  8. Funraise–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Givebutter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Donorbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoFundMe Pro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Classy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bloomerang2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fundraise Up1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Funraise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nonprofit fundraising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Classy or GoFundMe Pro more popular in search?

This chart shows how often people search Google for Classy and GoFundMe Pro by name. Each line represents a brand's share of searches for all eight nonprofit fundraising platforms we track, month by month, from English-language searches worldwide.

Classy and GoFundMe Pro among nonprofit fundraising platforms worldwide, by month

Share of searches by month for GoFundMe Pro, Classy. The figures are in the table below the chart.

View monthly share of searches table
MonthZeffyGivebutterDonorboxFundraise UpFunraiseGoFundMe ProBloomerangClassy
Oct 202545.2%30.2%13.5%5%2.7%2.2%0.95%0.29%
Nov 202549.7%27.2%12.2%5.8%2.4%1.6%0.88%0.25%
Dec 202545.3%30.3%13.6%5.5%2.2%1.8%1.2%0.24%
Jan 202640.7%22.3%12.2%4%18.2%1.3%1.1%0.18%
Feb 202649.9%27.3%12.2%4.7%2.4%2%1.3%0.21%
Mar 202650.9%28%10.3%4.9%2.5%2%1.3%0.18%
Apr 202651.1%28.1%10.3%4.6%2.5%2%1.1%0.14%
May 202655.7%25.1%9.2%4.3%2.2%2.2%1.2%0.13%
Jun 202650.9%27.8%10.2%4.8%2%2.5%1.6%0.14%
Jul 202653.7%24%10.7%4.9%2.1%2.6%1.7%0.13%
Aug 202656.2%25.3%7.6%4.3%2.2%2.8%1.5%0.11%
Sep 202657.3%25.7%6.3%4.5%2.3%2.3%1.5%0.11%

How has the Classy and GoFundMe Pro comparison changed over the last 12 months?

3 findings

How did search popularity change for nonprofit fundraising platforms worldwide in September 2026?

2 changes
  1. In September 2026, GoFundMe Pro fell from 5th to 6th among nonprofit fundraising platforms worldwide.

  2. Estimated monthly branded searches for Classy worldwide fell 55.9% over 12 measured months, from 590 to 260 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Classy’s and GoFundMe Pro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Classy

2 branded search terms

  • classy fundraising
  • classy nonprofit

GoFundMe Pro

1 branded search term

  • gofundme pro

How the Brand Demand Index is measured

Other head-to-heads among nonprofit fundraising platforms

Creator with pink hair and a pink jacket

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