Fundraise Up vs Zeffy:Which is more popular?
In September 2026, Zeffy had more branded searches than Fundraise Up among nonprofit fundraising platforms worldwide. Zeffy had about 135,000 branded searches, while Fundraise Up had 10,500. Zeffy made up 57.3% of all nonprofit fundraising platform searches we track, and Fundraise Up accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about nonprofit fundraising platforms, Zeffy appeared in all five answers and Fundraise Up in one. Zeffy was mentioned before Fundraise Up in every answer.
Who do people search for more?
Zeffy, about 13 searches for every 1 for Fundraise Up
Who does AI mention more?
Zeffy, mentioned in every answer we collected
Who does AI recommend more?
Zeffy, named ahead of Fundraise Up in every answer
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Top nonprofit fundraising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zeffy appeared in all five answers. Fundraise Up was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zeffy was listed before Fundraise Up in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Givebutter1st- Zeffy2nd
Donorbox3rd
GoFundMe Pro4th
Bloomerang5th
Classy6th
Fundraise Up7th
Funraise–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeffy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Givebutter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Donorbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GoFundMe Pro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Classy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bloomerang2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fundraise Up1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Funraise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nonprofit fundraising platforms
5 answers
Asked ChatGPT
“Which nonprofit fundraising platform should I use?”
Asked ChatGPT
“What are the best nonprofit fundraising platforms?”
Asked ChatGPT
“What's the best nonprofit fundraising platform for a charity donation site?”
Searched Google, AI Overview
“nonprofit fundraising platform”
Searched Google, AI Overview
“best fundraising platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fundraise Up or Zeffy more popular in search?
This chart shows how often people search Google for Fundraise Up and Zeffy by name. Each line represents a brand's share of searches for all eight nonprofit fundraising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Zeffy, Fundraise Up. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zeffy | Givebutter | Donorbox | Fundraise Up | Funraise | GoFundMe Pro | Bloomerang | Classy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 30.2% | 13.5% | 5% | 2.7% | 2.2% | 0.95% | 0.29% |
| Nov 2025 | 49.7% | 27.2% | 12.2% | 5.8% | 2.4% | 1.6% | 0.88% | 0.25% |
| Dec 2025 | 45.3% | 30.3% | 13.6% | 5.5% | 2.2% | 1.8% | 1.2% | 0.24% |
| Jan 2026 | 40.7% | 22.3% | 12.2% | 4% | 18.2% | 1.3% | 1.1% | 0.18% |
| Feb 2026 | 49.9% | 27.3% | 12.2% | 4.7% | 2.4% | 2% | 1.3% | 0.21% |
| Mar 2026 | 50.9% | 28% | 10.3% | 4.9% | 2.5% | 2% | 1.3% | 0.18% |
| Apr 2026 | 51.1% | 28.1% | 10.3% | 4.6% | 2.5% | 2% | 1.1% | 0.14% |
| May 2026 | 55.7% | 25.1% | 9.2% | 4.3% | 2.2% | 2.2% | 1.2% | 0.13% |
| Jun 2026 | 50.9% | 27.8% | 10.2% | 4.8% | 2% | 2.5% | 1.6% | 0.14% |
| Jul 2026 | 53.7% | 24% | 10.7% | 4.9% | 2.1% | 2.6% | 1.7% | 0.13% |
| Aug 2026 | 56.2% | 25.3% | 7.6% | 4.3% | 2.2% | 2.8% | 1.5% | 0.11% |
| Sep 2026 | 57.3% | 25.7% | 6.3% | 4.5% | 2.3% | 2.3% | 1.5% | 0.11% |
How has the Fundraise Up and Zeffy comparison changed over the last 12 months?
3 findings
- Zeffy was ahead of Fundraise Up in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fundraise Up’s share of searches among nonprofit fundraising platforms worldwide moved from 5% to 4.5%, and its estimated monthly branded searches moved from 10K to 10.5K.
- Across the 12 months ending September 2026, Zeffy’s share of searches among nonprofit fundraising platforms worldwide moved from 45.2% to 57.3%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for nonprofit fundraising platforms worldwide in September 2026?
1 change
In September 2026, Zeffy gained share of searches among nonprofit fundraising platforms worldwide, from 56.2% to 57.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fundraise Up’s and Zeffy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fundraise Up
2 branded search terms
- fundraise up
- fundraiseup
Zeffy
1 branded search term
- zeffy
Other head-to-heads among nonprofit fundraising platforms
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