Brandwave

Funraise vs Zeffy:Which is more popular?

In September 2026, Zeffy had more branded searches than Funraise among nonprofit fundraising platforms worldwide. Zeffy had about 135,000 branded searches, while Funraise had 5,400. Zeffy made up 57.3% of all nonprofit fundraising platform searches we track, and Funraise accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about nonprofit fundraising platforms, Zeffy appeared in all five answers and Funraise in none.

Among nonprofit fundraising platforms worldwide in September 2026

Who do people search for more?

Zeffy, about 25 searches for every 1 for Funraise

Zeffy 135K searchesFunraise 5.4K searches

Who does AI mention more?

Zeffy, mentioned in every answer we collected

Zeffy in 5 of 5Funraise in 0 of 5

Who does AI recommend more?

Zeffy, the only one of the two named

Zeffy first in 5Funraise never named

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Top nonprofit fundraising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zeffy appeared in all five answers. Funraise did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Givebutter1st
  2. Zeffy2nd
  3. Donorbox3rd
  4. GoFundMe Pro4th
  5. Bloomerang5th
  6. Classy6th
  7. Fundraise Up7th
  8. Funraise–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Givebutter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Donorbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoFundMe Pro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Classy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bloomerang2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fundraise Up1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Funraise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nonprofit fundraising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Funraise or Zeffy more popular in search?

This chart shows how often people search Google for Funraise and Zeffy by name. Each line represents a brand's share of searches for all eight nonprofit fundraising platforms we track, month by month, from English-language searches worldwide.

Funraise and Zeffy among nonprofit fundraising platforms worldwide, by month

Share of searches by month for Zeffy, Funraise. The figures are in the table below the chart.

View monthly share of searches table
MonthZeffyGivebutterDonorboxFundraise UpFunraiseGoFundMe ProBloomerangClassy
Oct 202545.2%30.2%13.5%5%2.7%2.2%0.95%0.29%
Nov 202549.7%27.2%12.2%5.8%2.4%1.6%0.88%0.25%
Dec 202545.3%30.3%13.6%5.5%2.2%1.8%1.2%0.24%
Jan 202640.7%22.3%12.2%4%18.2%1.3%1.1%0.18%
Feb 202649.9%27.3%12.2%4.7%2.4%2%1.3%0.21%
Mar 202650.9%28%10.3%4.9%2.5%2%1.3%0.18%
Apr 202651.1%28.1%10.3%4.6%2.5%2%1.1%0.14%
May 202655.7%25.1%9.2%4.3%2.2%2.2%1.2%0.13%
Jun 202650.9%27.8%10.2%4.8%2%2.5%1.6%0.14%
Jul 202653.7%24%10.7%4.9%2.1%2.6%1.7%0.13%
Aug 202656.2%25.3%7.6%4.3%2.2%2.8%1.5%0.11%
Sep 202657.3%25.7%6.3%4.5%2.3%2.3%1.5%0.11%

How has the Funraise and Zeffy comparison changed over the last 12 months?

3 findings

How did search popularity change for nonprofit fundraising platforms worldwide in September 2026?

2 changes
  1. In September 2026, Zeffy gained share of searches among nonprofit fundraising platforms worldwide, from 56.2% to 57.3%.

  2. In September 2026, Funraise rose from 6th to 5th among nonprofit fundraising platforms worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Funraise’s and Zeffy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Funraise

1 branded search term

  • funraise

Zeffy

1 branded search term

  • zeffy

How the Brand Demand Index is measured

Other head-to-heads among nonprofit fundraising platforms

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