Givebutter vs Zeffy:Which is more popular?
In September 2026, Zeffy had more branded searches than Givebutter among nonprofit fundraising platforms worldwide. Zeffy had about 135,000 branded searches, while Givebutter had 60,500. Zeffy made up 57.3% of all nonprofit fundraising platform searches we track, and Givebutter accounted for 25.7%. When we asked ChatGPT and Google AI Overviews about nonprofit fundraising platforms, both Givebutter and Zeffy appeared in all five answers. Givebutter was mentioned before Zeffy in every answer.
Who do people search for more?
Zeffy, about 2 searches for every 1 for Givebutter
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Givebutter, named ahead of Zeffy in every answer
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Top nonprofit fundraising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Givebutter and Zeffy showed up in all five answers. Givebutter was listed before Zeffy in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Givebutter1st
- Zeffy2nd
Donorbox3rd
GoFundMe Pro4th
Bloomerang5th
Classy6th
Fundraise Up7th
Funraise–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeffy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Givebutter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Donorbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GoFundMe Pro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Classy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bloomerang2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fundraise Up1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Funraise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nonprofit fundraising platforms
5 answers
Asked ChatGPT
“Which nonprofit fundraising platform should I use?”
Asked ChatGPT
“What are the best nonprofit fundraising platforms?”
Asked ChatGPT
“What's the best nonprofit fundraising platform for a charity donation site?”
Searched Google, AI Overview
“nonprofit fundraising platform”
Searched Google, AI Overview
“best fundraising platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Givebutter or Zeffy more popular in search?
This chart shows how often people search Google for Givebutter and Zeffy by name. Each line represents a brand's share of searches for all eight nonprofit fundraising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Zeffy, Givebutter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zeffy | Givebutter | Donorbox | Fundraise Up | Funraise | GoFundMe Pro | Bloomerang | Classy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 30.2% | 13.5% | 5% | 2.7% | 2.2% | 0.95% | 0.29% |
| Nov 2025 | 49.7% | 27.2% | 12.2% | 5.8% | 2.4% | 1.6% | 0.88% | 0.25% |
| Dec 2025 | 45.3% | 30.3% | 13.6% | 5.5% | 2.2% | 1.8% | 1.2% | 0.24% |
| Jan 2026 | 40.7% | 22.3% | 12.2% | 4% | 18.2% | 1.3% | 1.1% | 0.18% |
| Feb 2026 | 49.9% | 27.3% | 12.2% | 4.7% | 2.4% | 2% | 1.3% | 0.21% |
| Mar 2026 | 50.9% | 28% | 10.3% | 4.9% | 2.5% | 2% | 1.3% | 0.18% |
| Apr 2026 | 51.1% | 28.1% | 10.3% | 4.6% | 2.5% | 2% | 1.1% | 0.14% |
| May 2026 | 55.7% | 25.1% | 9.2% | 4.3% | 2.2% | 2.2% | 1.2% | 0.13% |
| Jun 2026 | 50.9% | 27.8% | 10.2% | 4.8% | 2% | 2.5% | 1.6% | 0.14% |
| Jul 2026 | 53.7% | 24% | 10.7% | 4.9% | 2.1% | 2.6% | 1.7% | 0.13% |
| Aug 2026 | 56.2% | 25.3% | 7.6% | 4.3% | 2.2% | 2.8% | 1.5% | 0.11% |
| Sep 2026 | 57.3% | 25.7% | 6.3% | 4.5% | 2.3% | 2.3% | 1.5% | 0.11% |
How has the Givebutter and Zeffy comparison changed over the last 12 months?
3 findings
- Zeffy was ahead of Givebutter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Givebutter’s share of searches among nonprofit fundraising platforms worldwide moved from 30.2% to 25.7%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Zeffy’s share of searches among nonprofit fundraising platforms worldwide moved from 45.2% to 57.3%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for nonprofit fundraising platforms worldwide in September 2026?
1 change
In September 2026, Zeffy gained share of searches among nonprofit fundraising platforms worldwide, from 56.2% to 57.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Givebutter’s and Zeffy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Givebutter
1 branded search term
- givebutter
Zeffy
1 branded search term
- zeffy
Other head-to-heads among nonprofit fundraising platforms
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