Autohome vs Smittybilt:Which is more popular?
In September 2026, Autohome had more branded searches than Smittybilt among roof tents worldwide. Autohome had about 1,320 branded searches, while Smittybilt had 1,180. Autohome made up 1.9% of all roof tent searches we track, and Smittybilt accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about roof tents, Smittybilt appeared in one of the five answers and Autohome in none.
Who do people search for more?
Autohome, about 12% more searches than Smittybilt
Who does AI mention more?
Smittybilt, mentioned in 1 of 5 answers, Autohome in 0
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Top roof tents in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smittybilt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Autohome did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roofnest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iKamper2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thule2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
23Zero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Smittybilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tepui1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Darche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
James Baroud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Naturnest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Autohome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roof tents
5 answers
Asked ChatGPT
“Which roof tent should I buy?”
Asked ChatGPT
“What are the best roof tent brands?”
Asked ChatGPT
“What's the best roof tent for camping off road?”
Searched Google, AI Overview
“roof tents”
Searched Google, AI Overview
“roof tent for suv”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Autohome or Smittybilt more popular in search?
This chart shows how often people search Google for Autohome and Smittybilt by name. Each line represents a brand's share of searches for all 12 roof tent brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Autohome, Smittybilt. The figures are in the table below the chart.
View monthly share of searches table
| Month | iKamper | Roofnest | 23Zero | Darche | James Baroud | Thule | Naturnest | Yakima | Autohome | Smittybilt | Tepui | Front Runner |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 18.3% | 18% | 7.6% | 8% | 3.6% | 2.8% | 3.4% | 1.3% | 1.8% | 1.3% | 0.39% |
| Nov 2025 | 35.3% | 15.6% | 19% | 10% | 6.9% | 3% | 3.8% | 2.8% | 1% | 1% | 1.4% | 0.33% |
| Dec 2025 | 34.7% | 14.9% | 18.7% | 10.2% | 6.8% | 3.6% | 4.5% | 2.9% | 1% | 0.98% | 1.4% | 0.32% |
| Jan 2026 | 35.2% | 12.3% | 18.9% | 10.4% | 8.4% | 3.7% | 3.7% | 3.2% | 1.5% | 1% | 1.1% | 0.33% |
| Feb 2026 | 38% | 13.3% | 16.7% | 7.3% | 9.1% | 4% | 4% | 3.3% | 1.4% | 1.1% | 1.5% | 0.35% |
| Mar 2026 | 33.4% | 14.7% | 17.9% | 7.8% | 9.7% | 4.3% | 3.5% | 3.5% | 1.8% | 1.4% | 1.5% | 0.47% |
| Apr 2026 | 38.2% | 14.5% | 13.8% | 6% | 9.1% | 6.1% | 3.3% | 4% | 1.6% | 1.6% | 1.2% | 0.54% |
| May 2026 | 41.4% | 15.1% | 12.2% | 5.3% | 8.1% | 5.4% | 3.6% | 3.5% | 2% | 1.8% | 1.1% | 0.48% |
| Jun 2026 | 41.7% | 14.6% | 12.3% | 5.3% | 8.2% | 5.4% | 3.6% | 3.5% | 1.6% | 2.2% | 1.1% | 0.48% |
| Jul 2026 | 40.2% | 14% | 11.8% | 6.3% | 9.6% | 5.2% | 3.4% | 3.7% | 2.4% | 1.7% | 1.2% | 0.46% |
| Aug 2026 | 42.4% | 12.7% | 12.5% | 6.5% | 10.2% | 4.5% | 3% | 3.2% | 2.4% | 1.2% | 1% | 0.4% |
| Sep 2026 | 38.9% | 14.2% | 14.1% | 9.5% | 7.6% | 4.1% | 3.4% | 3.4% | 1.9% | 1.7% | 1% | 0.3% |
How has the Autohome and Smittybilt comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Autohome took it in November 2025, Smittybilt took it in April 2026, Autohome took it in May 2026, Smittybilt took it in June 2026, Autohome took it in July 2026.
- Across the 12 months ending September 2026, Autohome’s share of searches among roof tents worldwide moved from 1.3% to 1.9%, and its estimated monthly branded searches moved from 850 to 1.3K.
- Across the 12 months ending September 2026, Smittybilt’s share of searches among roof tents worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 1.2K.
How did search popularity change for roof tents worldwide in September 2026?
1 change
In September 2026, Autohome lost share of searches among roof tents worldwide, from 2.4% to 1.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Autohome’s and Smittybilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Autohome
2 branded search terms
- autohome maggiolina
- autohome roof tent
Smittybilt
2 branded search terms
- smittybilt roof tent
- smittybilt rooftop tent
Other head-to-heads among roof tents
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