Brandwave

Aurora vs Patterson Pump:Which is more popular?

In September 2026, Patterson Pump had more branded searches than Aurora among fire pump brands worldwide. Patterson Pump had about 1,900 branded searches, while Aurora had 1,600. Patterson Pump made up 2.6% of all fire pump brand searches we track, and Aurora accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about fire pump brands, Aurora and Patterson Pump each appeared in three of the four answers. Aurora was mentioned before Patterson Pump in two out of three answers.

Among fire pump brands worldwide in September 2026

Who do people search for more?

Patterson Pump, about 19% more searches than Aurora

Patterson Pump 1.9K searchesAurora 1.6K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Aurora in 3 of 4Patterson Pump in 3 of 4

Who does AI recommend more?

Aurora, named ahead of Patterson Pump in 2 of 3 answers

Aurora first in 2Patterson Pump first in 1

Follow Aurora vs Patterson Pump and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top fire pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Aurora and Patterson Pump were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Aurora was listed before Patterson Pump in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aurora1st
  2. Peerless Pump2nd
  3. Patterson Pump3rd
  4. Armstrong Fluid Technology4th
  5. Clarke–
  6. Tohatsu–
  7. Davey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Armstrong Fluid Technology3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Peerless Pump3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Patterson Pump3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aurora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clarke0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tohatsu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Davey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fire pump brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Aurora or Patterson Pump more popular in search?

This chart shows how often people search Google for Aurora and Patterson Pump by name. Each line represents a brand's share of searches for all seven fire pump brands we track, month by month, from English-language searches worldwide.

Aurora and Patterson Pump among fire pump brands worldwide, by month

Share of searches by month for Patterson Pump, Aurora. The figures are in the table below the chart.

View monthly share of searches table
MonthClarkeTohatsuArmstrong Fluid TechnologyDaveyPeerless PumpPatterson PumpAurora
Oct 202545.2%24.7%14.7%6%4%3.3%2.2%
Nov 202548.7%21.8%14.4%6.5%3.5%2.8%2.4%
Dec 202549.6%22.2%13.2%6.6%3.6%2.8%1.9%
Jan 202647.3%21.1%14%7.7%4.1%3.4%2.3%
Feb 202642.5%23.2%17.3%6.9%4.6%3%2.5%
Mar 202645.5%24.9%15.1%5%4%3.3%2.2%
Apr 202645.8%25.1%15.2%5%4%2.6%2.2%
May 202654.3%24.4%11.2%4%2.6%2.1%1.4%
Jun 202643.7%29.3%14.5%4.7%3.2%2.5%2.1%
Jul 202639.3%32.2%14.8%5.2%3.5%2.8%2.3%
Aug 202641.4%33.9%12.8%4.5%3%2.4%2%
Sep 202646.2%25.2%14.2%6.1%3.3%2.6%2.2%

How has the Aurora and Patterson Pump comparison changed over the last 12 months?

3 findings
  • Patterson Pump was ahead of Aurora in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aurora’s share of searches among fire pump brands worldwide held steady at 2.2%, and its estimated monthly branded searches held steady at 1.6K.
  • Across the 12 months ending September 2026, Patterson Pump’s share of searches among fire pump brands worldwide moved from 3.3% to 2.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for fire pump brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Patterson Pump worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aurora’s and Patterson Pump’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aurora

1 branded search term

  • aurora pump

Patterson Pump

1 branded search term

  • patterson pump

How the Brand Demand Index is measured

Other head-to-heads among fire pump brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.