Aurora vs Clarke:Which is more popular?
In September 2026, Clarke had more branded searches than Aurora among fire pump brands worldwide. Clarke had about 33,100 branded searches, while Aurora had 1,600. Clarke made up 46.2% of all fire pump brand searches we track, and Aurora accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about fire pump brands, Aurora appeared in three of the four answers and Clarke in none.
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Top fire pump brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Aurora was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Clarke did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Armstrong Fluid Technology3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Peerless Pump3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Patterson Pump3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Aurora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Clarke0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tohatsu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Davey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fire pump brands
4 answers
Asked ChatGPT
“Which fire pump brand should I buy?”
Asked ChatGPT
“What are the best fire pump brands?”
Asked ChatGPT
“What's the best fire pump brand for a building?”
Searched Google, AI Overview
“fire pump system”
Searched Google, AI Overview
“fire pump supplier”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aurora or Clarke more popular in search?
This chart shows how often people search Google for Aurora and Clarke by name. Each line represents a brand's share of searches for all seven fire pump brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Clarke, Aurora. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clarke | Tohatsu | Armstrong Fluid Technology | Davey | Peerless Pump | Patterson Pump | Aurora |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 24.7% | 14.7% | 6% | 4% | 3.3% | 2.2% |
| Nov 2025 | 48.7% | 21.8% | 14.4% | 6.5% | 3.5% | 2.8% | 2.4% |
| Dec 2025 | 49.6% | 22.2% | 13.2% | 6.6% | 3.6% | 2.8% | 1.9% |
| Jan 2026 | 47.3% | 21.1% | 14% | 7.7% | 4.1% | 3.4% | 2.3% |
| Feb 2026 | 42.5% | 23.2% | 17.3% | 6.9% | 4.6% | 3% | 2.5% |
| Mar 2026 | 45.5% | 24.9% | 15.1% | 5% | 4% | 3.3% | 2.2% |
| Apr 2026 | 45.8% | 25.1% | 15.2% | 5% | 4% | 2.6% | 2.2% |
| May 2026 | 54.3% | 24.4% | 11.2% | 4% | 2.6% | 2.1% | 1.4% |
| Jun 2026 | 43.7% | 29.3% | 14.5% | 4.7% | 3.2% | 2.5% | 2.1% |
| Jul 2026 | 39.3% | 32.2% | 14.8% | 5.2% | 3.5% | 2.8% | 2.3% |
| Aug 2026 | 41.4% | 33.9% | 12.8% | 4.5% | 3% | 2.4% | 2% |
| Sep 2026 | 46.2% | 25.2% | 14.2% | 6.1% | 3.3% | 2.6% | 2.2% |
How has the Aurora and Clarke comparison changed over the last 12 months?
3 findings
- Clarke was ahead of Aurora in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aurora’s share of searches among fire pump brands worldwide held steady at 2.2%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Clarke’s share of searches among fire pump brands worldwide moved from 45.2% to 46.2%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for fire pump brands worldwide in September 2026?
1 change
In September 2026, Clarke gained share of searches among fire pump brands worldwide, from 41.4% to 46.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aurora’s and Clarke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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