Aprimo vs IntelligenceBank:Which is more popular by branded search?
In August 2026, Aprimo had more branded searches than IntelligenceBank among marketing resource management platforms worldwide. Aprimo was estimated to have 5.5K branded searches compared to IntelligenceBank’s 1K, and held a 15.3% Share of Search versus IntelligenceBank’s 2.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Aprimo vs IntelligenceBank and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Aprimo or IntelligenceBank?
Compare services and tools used to organize marketing work, assets, approvals, and resources. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aprimo, IntelligenceBank. The figures are in the table below the chart.
View monthly share of search table
| Month | Adobe Workfront | Aprimo | Screendragon | IntelligenceBank | MarcomCentral |
|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 13.6% | 3.2% | 3.3% | 0.66% |
| Nov 2025 | 79.9% | 13.7% | 3.2% | 2.5% | 0.7% |
| Dec 2025 | 79.9% | 13.7% | 3% | 2.7% | 0.7% |
| Jan 2026 | 79.4% | 13.6% | 4% | 2.2% | 0.84% |
| Feb 2026 | 78% | 15.3% | 3.6% | 2.3% | 0.75% |
| Mar 2026 | 77.9% | 15.4% | 3.6% | 2.3% | 0.77% |
| Apr 2026 | 80.1% | 13% | 3.7% | 2.4% | 0.79% |
| May 2026 | 77.5% | 15.3% | 3.6% | 2.8% | 0.75% |
| Jun 2026 | 77.6% | 16.3% | 3.1% | 2.2% | 0.82% |
| Jul 2026 | 77.6% | 15.4% | 3.6% | 2.5% | 0.94% |
| Aug 2026 | 77.5% | 15.3% | 3.6% | 2.8% | 0.78% |
| Sep 2026 | — | — | — | — | — |
How has the Aprimo and IntelligenceBank comparison changed over the last 12 months?
3 findings
- Aprimo was ahead of IntelligenceBank in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aprimo’s estimated Share of Search among marketing resource management platforms worldwide moved from 13.6% to 15.3%, and its estimated monthly branded searches moved from 6.8K to 5.5K.
- Across the 11 months ending August 2026, IntelligenceBank’s estimated Share of Search among marketing resource management platforms worldwide moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 1.6K to 1K.
How did search popularity change for marketing resource management platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for IntelligenceBank worldwide fell 37.7% over 11 measured months, from 1.6K to 1K in August 2026.
Estimated monthly branded searches for Aprimo worldwide fell 18.5% over 11 measured months, from 6.8K to 5.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aprimo’s and IntelligenceBank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aprimo
8 branded search terms
- aprimo
- aprimo ai
- aprimo com
- aprimo marketing
- aprimo mrm
- aprimo platform
- aprimo software
- aprimo tool
IntelligenceBank
3 branded search terms
- intelligence bank
- intelligencebank com
- intelligencebank software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.