Apache Mills vs Notrax:Which is more popular by branded search?
In August 2026, Apache Mills had more branded searches than Notrax among door mat brands worldwide. Apache Mills was estimated to have 1.6K branded searches compared to Notrax’s 1.3K, and held a 7.2% Share of Search versus Notrax’s 5.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apache Mills or Notrax?
Compare the door mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apache Mills, Notrax. The figures are in the table below the chart.
View monthly share of search table
| Month | JVL | Apache Mills | Notrax | Esschert | Muddle Mat | Dirt Stopper |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 5.8% | 7.2% | 4% | 1.4% | 0.13% |
| Nov 2025 | 83.4% | 4.6% | 6% | 4.1% | 1.8% | 0.09% |
| Dec 2025 | 84.9% | 4.7% | 4.7% | 4.1% | 1.5% | 0.14% |
| Jan 2026 | 81% | 7.2% | 5.8% | 4.5% | 1.4% | 0.13% |
| Feb 2026 | 82.3% | 5.9% | 5.9% | 4% | 1.8% | 0.14% |
| Mar 2026 | 80.1% | 5.8% | 7.1% | 5.8% | 1.2% | 0.13% |
| Apr 2026 | 84.3% | 4.9% | 4.9% | 4.9% | 0.65% | 0.19% |
| May 2026 | 84.4% | 4.9% | 4.9% | 4.9% | 0.65% | 0.15% |
| Jun 2026 | 85.5% | 5% | 5% | 3.9% | 0.42% | 0.15% |
| Jul 2026 | 84.5% | 6.1% | 5% | 3.8% | 0.42% | 0.19% |
| Aug 2026 | 81.9% | 7.2% | 5.9% | 4% | 0.77% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Apache Mills and Notrax comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Apache Mills took it in January 2026, Notrax took it in March 2026, Apache Mills took it in July 2026.
- Across the 11 months ending August 2026, Apache Mills’ estimated Share of Search among door mat brands worldwide moved from 5.8% to 7.2%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 11 months ending August 2026, Notrax’s estimated Share of Search among door mat brands worldwide moved from 7.2% to 5.9%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for door mat brands worldwide in August 2026?
2 changes
In August 2026, Apache Mills gained estimated Share of Search among door mat brands worldwide, from 6.1% to 7.2%.
In August 2026, Notrax gained estimated Share of Search among door mat brands worldwide, from 5% to 5.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Apache Mills’ and Notrax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apache Mills
1 branded search term
- apache mills
Notrax
1 branded search term
- notrax
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.