Analogue vs AYN:Which is searched more?
In September 2026, AYN had more branded searches than Analogue among retro handheld console brands worldwide. AYN had about 1 million branded searches, while Analogue had 113,000. AYN made up 57.6% of all retro handheld console brand searches we track, and Analogue accounted for 6.3%. These are worldwide searches for English-language branded terms.
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Is Analogue or AYN more popular in search?
Compare the brands people buy retro handheld gaming consoles from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for AYN, Analogue. The figures are in the table below the chart.
View monthly share of searches table
| Month | AYN | Retroid | Anbernic | Analogue | Miyoo |
|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 17.5% | 26.2% | 10.8% | 4.8% |
| Nov 2025 | 47.5% | 12.4% | 16.9% | 20% | 3.1% |
| Dec 2025 | 44.5% | 12.8% | 19.3% | 19.9% | 3.5% |
| Jan 2026 | 57% | 12.2% | 16.6% | 11.1% | 3.1% |
| Feb 2026 | 65% | 9.4% | 12.8% | 10.5% | 2.4% |
| Mar 2026 | 69.2% | 9.1% | 11.1% | 8.3% | 2.2% |
| Apr 2026 | 68.7% | 9% | 13.5% | 6.3% | 2.5% |
| May 2026 | 66.7% | 8.8% | 16% | 6.1% | 2.4% |
| Jun 2026 | 62.8% | 13.4% | 14.9% | 6.5% | 2.4% |
| Jul 2026 | 66.7% | 11.8% | 13.1% | 6.1% | 2.4% |
| Aug 2026 | 62.7% | 11.1% | 15% | 8.7% | 2.5% |
| Sep 2026 | 57.6% | 20.5% | 13.8% | 6.3% | 1.8% |
How has the Analogue and AYN comparison changed over the last 12 months?
3 findings
- AYN was ahead of Analogue in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Analogue’s share of searches among retro handheld console brands worldwide moved from 10.8% to 6.3%, and its estimated monthly branded searches moved from 101K to 113K.
- Across the 12 months ending September 2026, AYN’s share of searches among retro handheld console brands worldwide moved from 40.7% to 57.6%, and its estimated monthly branded searches moved from 383K to 1M.
How did search popularity change for retro handheld console brands worldwide in September 2026?
2 changes
In September 2026, AYN lost share of searches among retro handheld console brands worldwide, from 62.7% to 57.6%.
In September 2026, Analogue lost share of searches among retro handheld console brands worldwide, from 8.7% to 6.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Analogue’s and AYN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among retro handheld console brands
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