AYN vs Retroid:Which is more popular?
In September 2026, AYN had more branded searches than Retroid among retro handheld console brands worldwide. AYN had about 1 million branded searches, while Retroid had 366,000. AYN made up 57.6% of all retro handheld console brand searches we track, and Retroid accounted for 20.5%. When we asked ChatGPT and Google AI Overviews about retro handheld console brands, AYN and Retroid each appeared in four of the five answers. Retroid was mentioned before AYN in four out of five answers.
Who do people search for more?
AYN, about 3 searches for every 1 for Retroid
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Retroid, named ahead of AYN in 4 of 5 answers
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Top retro handheld console brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AYN was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Retroid was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Retroid was listed before AYN in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Miyoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- AYN4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Retroid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Anbernic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Analogue3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about retro handheld console brands
5 answers
Asked ChatGPT
“Which retro handheld console should I buy?”
Asked ChatGPT
“What are the best retro handheld gaming consoles?”
Asked ChatGPT
“What's the best retro handheld for playing old console games?”
Searched Google, AI Overview
“retro handheld console”
Searched Google, AI Overview
“retro handheld”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is AYN or Retroid more popular in search?
This chart shows how often people search Google for AYN and Retroid by name. Each line represents a brand's share of searches for all five retro handheld console brands we track, month by month, from English-language searches worldwide.
Share of searches by month for AYN, Retroid. The figures are in the table below the chart.
View monthly share of searches table
| Month | AYN | Retroid | Anbernic | Analogue | Miyoo |
|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 17.5% | 26.2% | 10.8% | 4.8% |
| Nov 2025 | 47.5% | 12.4% | 16.9% | 20% | 3.1% |
| Dec 2025 | 44.5% | 12.8% | 19.3% | 19.9% | 3.5% |
| Jan 2026 | 57% | 12.2% | 16.6% | 11.1% | 3.1% |
| Feb 2026 | 65% | 9.4% | 12.8% | 10.5% | 2.4% |
| Mar 2026 | 69.2% | 9.1% | 11.1% | 8.3% | 2.2% |
| Apr 2026 | 68.7% | 9% | 13.5% | 6.3% | 2.5% |
| May 2026 | 66.7% | 8.8% | 16% | 6.1% | 2.4% |
| Jun 2026 | 62.8% | 13.4% | 14.9% | 6.5% | 2.4% |
| Jul 2026 | 66.7% | 11.8% | 13.1% | 6.1% | 2.4% |
| Aug 2026 | 62.7% | 11.1% | 15% | 8.7% | 2.5% |
| Sep 2026 | 57.6% | 20.5% | 13.8% | 6.3% | 1.8% |
How has the AYN and Retroid comparison changed over the last 12 months?
3 findings
- AYN was ahead of Retroid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AYN’s share of searches among retro handheld console brands worldwide moved from 40.7% to 57.6%, and its estimated monthly branded searches moved from 383K to 1M.
- Across the 12 months ending September 2026, Retroid’s share of searches among retro handheld console brands worldwide moved from 17.5% to 20.5%, and its estimated monthly branded searches moved from 165K to 366K.
How did search popularity change for retro handheld console brands worldwide in September 2026?
2 changes
In September 2026, Retroid overtook Anbernic to rank 2nd among retro handheld console brands worldwide, with 20.5% of the searches.
In September 2026, AYN lost share of searches among retro handheld console brands worldwide, from 62.7% to 57.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using AYN’s and Retroid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among retro handheld console brands
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