Brandwave

How popular isAnalogue?

In September 2026, people searched for Analogue by name about 113,000 times worldwide, an 11.5% increase from the previous year. These searches made up 6.3% of all global retro handheld console brand searches, placing Analogue fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about retro handheld console brands, Analogue appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Analogue is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. AYNShare of searches 57.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. RetroidShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. AnbernicShare of searches 13.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. AnalogueShare of searches 6.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. MiyooShare of searches 1.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top retro handheld console brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Analogue was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Analogue is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miyoo1st
  2. Retroid2nd
  3. Anbernic3rd
  4. Analogue4th
  5. AYN5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miyoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AYN4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Retroid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anbernic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Analogue3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about retro handheld console brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which retro handheld console brands compete with Analogue?

Analogue against retro handheld console brands worldwide, by month

Share of searches by month for AYN, Retroid, Anbernic, Analogue. The figures are in the table below the chart.

View monthly share of searches table
MonthAYNRetroidAnbernicAnalogueMiyoo
Oct 202540.7%17.5%26.2%10.8%4.8%
Nov 202547.5%12.4%16.9%20%3.1%
Dec 202544.5%12.8%19.3%19.9%3.5%
Jan 202657%12.2%16.6%11.1%3.1%
Feb 202665%9.4%12.8%10.5%2.4%
Mar 202669.2%9.1%11.1%8.3%2.2%
Apr 202668.7%9%13.5%6.3%2.5%
May 202666.7%8.8%16%6.1%2.4%
Jun 202662.8%13.4%14.9%6.5%2.4%
Jul 202666.7%11.8%13.1%6.1%2.4%
Aug 202662.7%11.1%15%8.7%2.5%
Sep 202657.6%20.5%13.8%6.3%1.8%

  1. 1.AYN

    57.6%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -5.2 points.

  2. 2.Retroid

    20.5%

    Moved from 3rd to 2nd. 366K estimated branded searches, +102.2% vs prior month. Share +9.5 points.

  3. 3.Anbernic

    13.8%

    Moved from 2nd to 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Analogue

    6.3%

    Held 4th. 113K estimated branded searches, -21.2% vs prior month. Share -2.4 points.

  5. 5.Miyoo

    1.8%

    Held 5th. 32.9K estimated branded searches, -18.4% vs prior month. Share -0.6 points.

Compare popularity between Analogue and its closest rivals

Every comparison with Analogue

4 comparisons

How has branded search demand for Analogue changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Analogue worldwide rose from 101K to 113K.
  • Across the 12 months ending September 2026, Analogue’s share of searches among retro handheld console brands worldwide decreased from 10.8% to 6.3%.
  • Across the 12 months ending September 2026, Analogue’s share of searches among retro handheld console brands worldwide peaked at 20% in November 2025 and was lowest at 6.1% in July 2026.

How did search popularity change for retro handheld console brands worldwide in September 2026?

5 changes

  1. In September 2026, Retroid overtook Anbernic to rank 2nd among retro handheld console brands worldwide, with 20.5% of the searches.

  2. In September 2026, AYN lost share of searches among retro handheld console brands worldwide, from 62.7% to 57.6%.

  3. In September 2026, Analogue lost share of searches among retro handheld console brands worldwide, from 8.7% to 6.3%.

  4. In September 2026, Anbernic lost share of searches among retro handheld console brands worldwide, from 15% to 13.8%.

  5. In September 2026, Miyoo lost share of searches among retro handheld console brands worldwide, from 2.5% to 1.8%.

How are Analogue’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Analogue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • analogue 3d
  • analogue pocket

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How the Brand Demand Index is measured

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