Retro handheld console brands:Which are most popular?
In September 2026, AYN was the most searched retro handheld console brand worldwide, accounting for 57.6% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Miyoo showed up in every answer. Miyoo was recommended most often, coming first in one out of five responses.
- AYNShare of searches 57.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
- RetroidShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
AnbernicShare of searches 13.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
AnalogueShare of searches 6.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
MiyooShare of searches 1.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top retro handheld console brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Miyoo appeared every time. Miyoo was recommended most often, coming first in one out of five answers. Retroid was second, and Anbernic was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Miyoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AYN4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Retroid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Anbernic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Analogue3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about retro handheld console brands
5 answers
Asked ChatGPT
“Which retro handheld console should I buy?”
Asked ChatGPT
“What are the best retro handheld gaming consoles?”
Asked ChatGPT
“What's the best retro handheld for playing old console games?”
Searched Google, AI Overview
“retro handheld console”
Searched Google, AI Overview
“retro handheld”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which retro handheld console brands do people search for most?
This chart shows how often people search Google for each retro handheld console brand by name. Each line represents a brand's share of searches for all five retro handheld console brands we track, month by month, from English-language searches worldwide.
Share of searches by month for AYN, Retroid, Anbernic, Analogue. The figures are in the table below the chart.
View monthly share of searches table
| Month | AYN | Retroid | Anbernic | Analogue | Miyoo |
|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 17.5% | 26.2% | 10.8% | 4.8% |
| Nov 2025 | 47.5% | 12.4% | 16.9% | 20% | 3.1% |
| Dec 2025 | 44.5% | 12.8% | 19.3% | 19.9% | 3.5% |
| Jan 2026 | 57% | 12.2% | 16.6% | 11.1% | 3.1% |
| Feb 2026 | 65% | 9.4% | 12.8% | 10.5% | 2.4% |
| Mar 2026 | 69.2% | 9.1% | 11.1% | 8.3% | 2.2% |
| Apr 2026 | 68.7% | 9% | 13.5% | 6.3% | 2.5% |
| May 2026 | 66.7% | 8.8% | 16% | 6.1% | 2.4% |
| Jun 2026 | 62.8% | 13.4% | 14.9% | 6.5% | 2.4% |
| Jul 2026 | 66.7% | 11.8% | 13.1% | 6.1% | 2.4% |
| Aug 2026 | 62.7% | 11.1% | 15% | 8.7% | 2.5% |
| Sep 2026 | 57.6% | 20.5% | 13.8% | 6.3% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.6% | 1M | 0% | -5.2 points | |
| 2, moved from 3rd to 2nd | 20.5% | 366K | +102.2% | +9.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13.8% | 246K | 0% | -1.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.3% | 113K | -21.2% | -2.4 points | |
| 5, held 5th | 1.8% | 32.9K | -18.4% | -0.6 points |
1.AYN
57.6%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -5.2 points.
2.Retroid
20.5%
Moved from 3rd to 2nd. 366K estimated branded searches, +102.2% vs prior month. Share +9.5 points.
3.
Anbernic13.8%
Moved from 2nd to 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
Analogue6.3%
Held 4th. 113K estimated branded searches, -21.2% vs prior month. Share -2.4 points.
5.
Miyoo1.8%
Held 5th. 32.9K estimated branded searches, -18.4% vs prior month. Share -0.6 points.
Which brand is most popular in search among retro handheld console brands worldwide?
5 brands
In September 2026, AYN was the most searched among retro handheld console brands worldwide, with an estimated 1M branded searches, 57.6% of all searches for the five we track. Retroid is in 2nd place, 37 percentage points behind at 20.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| AYN | 40.7% → 57.6% | 69.2%Mar 2026 | 40.7%Oct 2025 | 1st |
| Retroid | 17.5% → 20.5% | 20.5%Sep 2026 | 8.8%May 2026 | 3rd → 2nd |
| Anbernic | 26.2% → 13.8% | 26.2%Oct 2025 | 11.1%Mar 2026 | 2nd → 3rd |
| Analogue | 10.8% → 6.3% | 20%Nov 2025 | 6.1%Jul 2026 | 4th |
| Miyoo | 4.8% → 1.8% | 4.8%Oct 2025 | 1.8%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, AYN’s share of searches among retro handheld console brands worldwide increased from 40.7% to 57.6%.
- Across the 12 months ending September 2026, Retroid’s share of searches among retro handheld console brands worldwide increased from 17.5% to 20.5%.
- Across the 12 months ending September 2026, Anbernic’s share of searches among retro handheld console brands worldwide decreased from 26.2% to 13.8%.
- Across the 12 months ending September 2026, Analogue’s share of searches among retro handheld console brands worldwide decreased from 10.8% to 6.3%.
- Across the 12 months ending September 2026, Miyoo’s share of searches among retro handheld console brands worldwide decreased from 4.8% to 1.8%.
- Across the 12 months ending September 2026, AYN’s share of searches among retro handheld console brands worldwide peaked at 69.2% in March 2026 and was lowest at 40.7% in October 2025.
- Across the 12 months ending September 2026, Retroid’s share of searches among retro handheld console brands worldwide peaked at 20.5% in September 2026 and was lowest at 8.8% in May 2026.
- Across the 12 months ending September 2026, Anbernic’s share of searches among retro handheld console brands worldwide peaked at 26.2% in October 2025 and was lowest at 11.1% in March 2026.
- Across the 12 months ending September 2026, Analogue’s share of searches among retro handheld console brands worldwide peaked at 20% in November 2025 and was lowest at 6.1% in July 2026.
- Across the 12 months ending September 2026, Retroid rose from 3rd to 2nd among retro handheld console brands worldwide.
- Across the 12 months ending September 2026, Anbernic fell from 2nd to 3rd among retro handheld console brands worldwide.
How did search popularity change for retro handheld console brands worldwide in September 2026?
5 changes
In September 2026, Retroid overtook Anbernic to rank 2nd among retro handheld console brands worldwide, with 20.5% of the searches.
In September 2026, AYN lost share of searches among retro handheld console brands worldwide, from 62.7% to 57.6%.
In September 2026, Analogue lost share of searches among retro handheld console brands worldwide, from 8.7% to 6.3%.
In September 2026, Anbernic lost share of searches among retro handheld console brands worldwide, from 15% to 13.8%.
In September 2026, Miyoo lost share of searches among retro handheld console brands worldwide, from 2.5% to 1.8%.
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