How popular isAnalogue in search?
In September 2026, people searched for Analogue by name about 113,000 times worldwide, an 11.5% increase from the previous year. These searches made up 6.3% of all global retro handheld console brand searches, placing Analogue fourth out of five brands. These are worldwide searches for English-language branded terms.
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Which retro handheld console brands compete with Analogue?
Share of searches by month for AYN, Retroid, Anbernic, Analogue. The figures are in the table below the chart.
View monthly share of searches table
| Month | AYN | Retroid | Anbernic | Analogue | Miyoo |
|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 17.5% | 26.2% | 10.8% | 4.8% |
| Nov 2025 | 47.5% | 12.4% | 16.9% | 20% | 3.1% |
| Dec 2025 | 44.5% | 12.8% | 19.3% | 19.9% | 3.5% |
| Jan 2026 | 57% | 12.2% | 16.6% | 11.1% | 3.1% |
| Feb 2026 | 65% | 9.4% | 12.8% | 10.5% | 2.4% |
| Mar 2026 | 69.2% | 9.1% | 11.1% | 8.3% | 2.2% |
| Apr 2026 | 68.7% | 9% | 13.5% | 6.3% | 2.5% |
| May 2026 | 66.7% | 8.8% | 16% | 6.1% | 2.4% |
| Jun 2026 | 62.8% | 13.4% | 14.9% | 6.5% | 2.4% |
| Jul 2026 | 66.7% | 11.8% | 13.1% | 6.1% | 2.4% |
| Aug 2026 | 62.7% | 11.1% | 15% | 8.7% | 2.5% |
| Sep 2026 | 57.6% | 20.5% | 13.8% | 6.3% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.6% | 1M | 0% | -5.2 points | |
| 2, moved from 3rd to 2nd | 20.5% | 366K | +102.2% | +9.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13.8% | 246K | 0% | -1.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.3% | 113K | -21.2% | -2.4 points | |
| 5, held 5th | 1.8% | 32.9K | -18.4% | -0.6 points |
1.AYN
57.6%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -5.2 points.
2.Retroid
20.5%
Moved from 3rd to 2nd. 366K estimated branded searches, +102.2% vs prior month. Share +9.5 points.
3.
Anbernic13.8%
Moved from 2nd to 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
Analogue6.3%
Held 4th. 113K estimated branded searches, -21.2% vs prior month. Share -2.4 points.
5.
Miyoo1.8%
Held 5th. 32.9K estimated branded searches, -18.4% vs prior month. Share -0.6 points.
Compare search popularity between Analogue and its closest rivals
Every comparison with Analogue
4 comparisons
How has branded search demand for Analogue changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Analogue worldwide rose from 101K to 113K.
- Across the 12 months ending September 2026, Analogue’s share of searches among retro handheld console brands worldwide decreased from 10.8% to 6.3%.
- Across the 12 months ending September 2026, Analogue’s share of searches among retro handheld console brands worldwide peaked at 20% in November 2025 and was lowest at 6.1% in July 2026.
How did search popularity change for retro handheld console brands worldwide in September 2026?
5 changes
In September 2026, Retroid overtook Anbernic to rank 2nd among retro handheld console brands worldwide, with 20.5% of the searches.
In September 2026, AYN lost share of searches among retro handheld console brands worldwide, from 62.7% to 57.6%.
In September 2026, Analogue lost share of searches among retro handheld console brands worldwide, from 8.7% to 6.3%.
In September 2026, Anbernic lost share of searches among retro handheld console brands worldwide, from 15% to 13.8%.
In September 2026, Miyoo lost share of searches among retro handheld console brands worldwide, from 2.5% to 1.8%.
How are Analogue’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Analogue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- analogue 3d
- analogue pocket
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Is Analogue your brand?
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