Brandwave

American Crafts vs FolkArt:Which is more popular?

In September 2026, FolkArt had more branded searches than American Crafts among craft supplies worldwide. FolkArt had about 74,000 branded searches, while American Crafts had 3,600. FolkArt made up 4.4% of all craft supply searches we track, and American Crafts accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about craft supplies, FolkArt appeared in two of the four answers and American Crafts in one. FolkArt was mentioned before American Crafts in every answer that named either.

Among craft supplies worldwide in September 2026

Who do people search for more?

FolkArt, about 21 searches for every 1 for American Crafts

FolkArt 74K searchesAmerican Crafts 3.6K searches

Who does AI mention more?

FolkArt, mentioned in 2 of 4 answers, American Crafts in 1

FolkArt in 2 of 4American Crafts in 1 of 4

Who does AI recommend more?

FolkArt, named ahead of American Crafts in 2 of 2 answers

FolkArt first in 2American Crafts never first

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Top craft supplies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, FolkArt was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. American Crafts was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. FolkArt was listed before American Crafts in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arteza1st
  2. FolkArt2nd
  3. Cricut3rd
  4. Fiskars3rd
  5. Crayola5th
  6. Faber-Castell6th
  7. American Crafts7th
  8. Sizzix8th
  9. Spellbinders–
  10. Silhouette–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cricut3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arteza3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Faber-Castell2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Crayola2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • FolkArt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sizzix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Crafts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spellbinders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silhouette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about craft supplies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is American Crafts or FolkArt more popular in search?

This chart shows how often people search Google for American Crafts and FolkArt by name. Each line represents a brand's share of searches for all ten craft supplies we track, month by month, from English-language searches worldwide.

American Crafts and FolkArt among craft supplies worldwide, by month

Share of searches by month for FolkArt, American Crafts. The figures are in the table below the chart.

View monthly share of searches table
MonthCricutFaber-CastellCrayolaFiskarsFolkArtSpellbindersSizzixSilhouetteAmerican CraftsArteza
Oct 202548.6%21.7%11.9%9.4%4.4%2.4%1.1%0.34%0.26%<0.01%
Nov 202552.5%19.3%10.5%9.8%3.9%2.1%1.2%0.45%0.23%<0.01%
Dec 202553.2%19.6%10.7%8.8%3.9%1.8%0.96%0.81%0.23%<0.01%
Jan 202646.7%25.5%9.4%9.1%5.1%2.3%1%0.4%0.46%<0.01%
Feb 202644.9%24.6%11%10.2%4.9%2.2%0.99%0.38%0.81%<0.01%
Mar 202645%20.1%13.5%12.7%4%2.7%0.99%0.38%0.54%<0.01%
Apr 202644.6%19.9%13.3%13.7%4%2.7%0.98%0.38%0.44%<0.01%
May 202649.2%18%12%12.9%3.6%2.4%0.72%0.34%0.72%<0.01%
Jun 202647.5%17.4%14.2%11.9%4.3%2.9%0.85%0.4%0.7%<0.01%
Jul 202645.4%20.3%13.6%12.2%4.1%2.7%1%0.31%0.45%<0.01%
Aug 202644.9%24.6%13.4%10.2%3.3%2.2%0.81%0.31%0.24%<0.01%
Sep 202648.5%21.7%11.8%9.8%4.4%2.4%0.87%0.34%0.21%<0.01%

How has the American Crafts and FolkArt comparison changed over the last 12 months?

3 findings
  • FolkArt was ahead of American Crafts in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, American Crafts’ share of searches among craft supplies worldwide moved from 0.26% to 0.21%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, FolkArt’s share of searches among craft supplies worldwide held steady at 4.4%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for craft supplies worldwide in September 2026?

2 changes

  1. In September 2026, FolkArt gained share of searches among craft supplies worldwide, from 3.3% to 4.4%.

  2. Estimated monthly branded searches for American Crafts worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using American Crafts’ and FolkArt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

American Crafts

1 branded search term

  • american crafts

FolkArt

1 branded search term

  • folkart

How the Brand Demand Index is measured

Other head-to-heads among craft supplies

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