Brandwave

Akebono vs PowerStop:Which is more popular?

In September 2026, Akebono had more branded searches than PowerStop among brake pad brands worldwide. Akebono had about 22,200 branded searches, while PowerStop had 1,900. Akebono made up 34.2% of all brake pad brand searches we track, and PowerStop accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about brake pad brands, Akebono appeared in three of the four answers and PowerStop in one. Akebono was mentioned before PowerStop in every answer.

Among brake pad brands worldwide in September 2026

Who do people search for more?

Akebono, about 12 searches for every 1 for PowerStop

Akebono 22.2K searchesPowerStop 1.9K searches

Who does AI mention more?

Akebono, mentioned in 3 of 4 answers, PowerStop in 1

Akebono in 3 of 4PowerStop in 1 of 4

Who does AI recommend more?

Akebono, named ahead of PowerStop in every answer

Akebono first in 2PowerStop never first

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Top brake pad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Akebono was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. PowerStop was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Akebono was listed before PowerStop in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Akebono1st
  2. Bosch2nd
  3. Hawk Performance3rd
  4. PowerStop3rd
  5. Brembo5th
  6. EBC Brakes5th
  7. Ferodo–
  8. Textar–
  9. Pagid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Akebono3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brembo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EBC Brakes1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hawk Performance1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PowerStop1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ferodo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Textar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pagid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about brake pad brands

4 answers
  • Asked ChatGPT

    “Which brake pads should I buy for my car?”

    1. 1Akebono
    2. 2Bosch
  • Asked ChatGPT

    “What are the best brake pad brands?”

    1. 1Akebono
    2. 2Bosch
    3. 3PowerStop
    4. 4Brembo
  • Asked ChatGPT

    “Are ceramic or semi-metallic brake pads better for daily driving?”

    1. Searched Google, AI Overview

      “brake pads”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “best brake pads”

      1. 1Akebono
      2. 2Bosch
      3. 3Hawk Performance
      4. 4EBC Brakes

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

    Is Akebono or PowerStop more popular in search?

    This chart shows how often people search Google for Akebono and PowerStop by name. Each line represents a brand's share of searches for all nine brake pad brands we track, month by month, from English-language searches worldwide.

    Akebono and PowerStop among brake pad brands worldwide, by month

    Share of searches by month for Akebono, PowerStop. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAkebonoBremboBoschEBC BrakesFerodoTextarHawk PerformancePagidPowerStop
    Oct 202533.5%27.4%8.2%10%4.4%5.4%4.4%3.6%3%
    Nov 202531.1%31.1%7.6%9.3%5%5%4.1%3.4%3.4%
    Dec 202527%40.4%6.6%8.1%4.3%4.3%3.6%2.8%2.8%
    Jan 202629.6%36.1%7.2%8.8%3.9%4.8%3.9%3.2%2.5%
    Feb 202629.3%29.3%8.8%10.7%4.7%4.7%4.7%4.7%3.1%
    Mar 202633.6%27.5%8.2%10%4.5%4.5%4.5%3.6%3.6%
    Apr 202633.2%27.2%9.9%9.9%4.4%4.4%4.4%3.6%2.9%
    May 202629.7%29.7%7.2%10.8%4.8%5.9%4.8%3.9%3.2%
    Jun 202632.8%26.7%9.7%9.7%4.3%5.3%4.3%4.3%2.8%
    Jul 202632.5%26.5%9.6%9.6%5.3%5.3%4.2%3.5%3.5%
    Aug 202632.1%26.2%9.5%9.5%5.2%6.4%4.2%3.5%3.5%
    Sep 202634.2%27.8%8.3%8.3%5.5%5.5%3.7%3.7%2.9%

    How has the Akebono and PowerStop comparison changed over the last 12 months?

    3 findings
    • Akebono was ahead of PowerStop in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Akebono’s share of searches among brake pad brands worldwide moved from 33.5% to 34.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
    • Across the 12 months ending September 2026, PowerStop’s share of searches among brake pad brands worldwide moved from 3% to 2.9%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

    How did search popularity change for brake pad brands worldwide in September 2026?

    2 changes
    1. In September 2026, Akebono gained share of searches among brake pad brands worldwide, from 32.1% to 34.2%.

    2. In September 2026, PowerStop lost share of searches among brake pad brands worldwide, from 3.5% to 2.9%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Akebono’s and PowerStop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Akebono

    1 branded search term

    • akebono brake pads

    PowerStop

    1 branded search term

    • power stop brake pads

    How the Brand Demand Index is measured

    Other head-to-heads among brake pad brands

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