Brandwave

Agoda vs Google Flights:Which is more popular?

In September 2026, Google Flights had more branded searches than Agoda among online travel agencies worldwide. Google Flights had about 45.5 million branded searches, while Agoda had 6.1 million. Google Flights made up 28.7% of all online travel agency searches we track, and Agoda accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about online travel agencies, Google Flights appeared in three of the five answers and Agoda in two. Google Flights was mentioned before Agoda in two out of three answers that named either.

Among online travel agencies worldwide in September 2026

Who do people search for more?

Google Flights, about 7 searches for every 1 for Agoda

Google Flights 45.5M searchesAgoda 6.1M searches

Who does AI mention more?

Google Flights, mentioned in 3 of 5 answers, Agoda in 2

Google Flights in 3 of 5Agoda in 2 of 5

Who does AI recommend more?

Google Flights, named ahead of Agoda in 2 of 3 answers

Google Flights first in 2Agoda first in 1

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Top online travel agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Flights was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Agoda was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Flights was listed before Agoda in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Expedia1st
  2. Booking.com2nd
  3. Priceline3rd
  4. Hotels.com4th
  5. Google Flights5th
  6. Kayak6th
  7. Agoda7th
  8. Vrbo8th
  9. Trip.com9th
  10. Skyscanner10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Expedia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Booking.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Flights3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Priceline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Agoda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotels.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kayak2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skyscanner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vrbo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trip.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about online travel agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Agoda or Google Flights more popular in search?

This chart shows how often people search Google for Agoda and Google Flights by name. Each line represents a brand's share of searches for all 11 online travel agencies we track, month by month, from English-language searches worldwide.

Agoda and Google Flights among online travel agencies worldwide, by month

Share of searches by month for Google Flights, Agoda. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle FlightsSkyscannerAirbnbExpediaBooking.comAgodaPricelineVrboTrip.comHotels.comKayak
Oct 202530%30%24.5%4.9%2.7%3.3%1.8%1.8%0.54%0.3%<0.01%
Nov 202530.1%30.1%24.6%4.9%2.8%3.3%1.8%1.8%0.44%0.24%<0.01%
Dec 202531.8%26%26%5.2%2.9%3.5%1.9%1.9%0.47%0.26%<0.01%
Jan 202630%30%24.6%4.9%2.7%3.3%1.5%2.2%0.44%0.24%<0.01%
Feb 202629.3%29.3%23.9%5.9%3.3%3.2%1.8%2.6%0.43%0.29%<0.01%
Mar 202631.7%26%26%5.2%3.5%2.9%1.6%2.3%0.57%0.26%<0.01%
Apr 202627.7%27.7%27.7%5.6%3.8%3%1.7%2%0.5%0.27%<0.01%
May 202627.5%27.5%27.5%5.5%3.7%3.7%1.7%2%0.5%0.33%<0.01%
Jun 202627.6%27.6%27.6%5.5%3.8%3%1.7%2.5%0.5%0.33%<0.01%
Jul 202625.7%25.7%31.4%5.2%4.3%2.8%1.5%2.3%0.57%0.38%<0.01%
Aug 202626.9%26.9%26.9%5.4%5.5%3.6%1.6%2%0.72%0.4%<0.01%
Sep 202628.7%28.7%23.5%5.8%4.7%3.9%1.7%1.7%0.95%0.35%<0.01%

How has the Agoda and Google Flights comparison changed over the last 12 months?

3 findings

How did search popularity change for online travel agencies worldwide in September 2026?

2 changes

  1. In September 2026, Google Flights gained share of searches among online travel agencies worldwide, from 26.9% to 28.7%.

  2. Estimated monthly branded searches for Agoda worldwide rose 22.4% over 12 measured months, from 5M to 6.1M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Agoda’s and Google Flights’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Agoda

1 branded search term

  • agoda

Google Flights

2 branded search terms

  • google flights
  • googleflights

How the Brand Demand Index is measured

Other head-to-heads among online travel agencies

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