Adobe Workfront vs MarcomCentral:Which is more popular by branded search?
In August 2026, Adobe Workfront had more branded searches than MarcomCentral among marketing resource management platforms worldwide. Adobe Workfront was estimated to have 28K branded searches compared to MarcomCentral’s 280, and held a 77.5% Share of Search versus MarcomCentral’s 0.78%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Workfront or MarcomCentral?
Compare services and tools used to organize marketing work, assets, approvals, and resources. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adobe Workfront, MarcomCentral. The figures are in the table below the chart.
View monthly share of search table
| Month | Adobe Workfront | Aprimo | Screendragon | IntelligenceBank | MarcomCentral |
|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 13.6% | 3.2% | 3.3% | 0.66% |
| Nov 2025 | 79.9% | 13.7% | 3.2% | 2.5% | 0.7% |
| Dec 2025 | 79.9% | 13.7% | 3% | 2.7% | 0.7% |
| Jan 2026 | 79.4% | 13.6% | 4% | 2.2% | 0.84% |
| Feb 2026 | 78% | 15.3% | 3.6% | 2.3% | 0.75% |
| Mar 2026 | 77.9% | 15.4% | 3.6% | 2.3% | 0.77% |
| Apr 2026 | 80.1% | 13% | 3.7% | 2.4% | 0.79% |
| May 2026 | 77.5% | 15.3% | 3.6% | 2.8% | 0.75% |
| Jun 2026 | 77.6% | 16.3% | 3.1% | 2.2% | 0.82% |
| Jul 2026 | 77.6% | 15.4% | 3.6% | 2.5% | 0.94% |
| Aug 2026 | 77.5% | 15.3% | 3.6% | 2.8% | 0.78% |
| Sep 2026 | — | — | — | — | — |
How has the Adobe Workfront and MarcomCentral comparison changed over the last 12 months?
3 findings
- Adobe Workfront was ahead of MarcomCentral in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Workfront’s estimated Share of Search among marketing resource management platforms worldwide moved from 79.2% to 77.5%, and its estimated monthly branded searches moved from 39.3K to 28K.
- Across the 11 months ending August 2026, MarcomCentral’s estimated Share of Search among marketing resource management platforms worldwide moved from 0.66% to 0.78%, and its estimated monthly branded searches moved from 330 to 280.
How did search popularity change for marketing resource management platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Adobe Workfront worldwide fell 28.8% over 11 measured months, from 39.3K to 28K in August 2026.
Estimated monthly branded searches for MarcomCentral worldwide fell 15.2% over 11 measured months, from 330 to 280 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Workfront’s and MarcomCentral’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Workfront
3 branded search terms
- adobe workfront
- workfront
- workfront marketing
MarcomCentral
2 branded search terms
- marcom central
- marcom com
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