Brandwave

Achievers vs Guusto:Which is more popular?

In September 2026, Guusto had more branded searches than Achievers among employee recognition platforms worldwide. Guusto had about 5,510 branded searches, while Achievers had 320. Guusto made up 7.3% of all employee recognition platform searches we track, and Achievers accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about employee recognition platforms, Achievers appeared in two of the five answers and Guusto in one. Achievers and Guusto were each mentioned first in one of the two answers that named either.

Among employee recognition platforms worldwide in September 2026

Who do people search for more?

Guusto, about 17 searches for every 1 for Achievers

Guusto 5.5K searchesAchievers 320 searches

Who does AI mention more?

Achievers, mentioned in 2 of 5 answers, Guusto in 1

Achievers in 2 of 5Guusto in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Achievers first in 1Guusto first in 1

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Top employee recognition platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Achievers was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Guusto was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Achievers and Guusto were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bonusly1st
  2. Awardco2nd
  3. Motivosity3rd
  4. Nectar4th
  5. Achievers5th
  6. Guusto6th
  7. Workhuman7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Awardco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonusly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motivosity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nectar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Workhuman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Achievers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Guusto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee recognition platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Achievers or Guusto more popular in search?

This chart shows how often people search Google for Achievers and Guusto by name. Each line represents a brand's share of searches for all seven employee recognition platforms we track, month by month, from English-language searches worldwide.

Achievers and Guusto among employee recognition platforms worldwide, by month

Share of searches by month for Guusto, Achievers. The figures are in the table below the chart.

View monthly share of searches table
MonthAwardcoBonuslyWorkhumanMotivosityGuustoNectarAchievers
Oct 202536.1%29.1%16.2%10.4%7.1%0.62%0.41%
Nov 202542.7%23.4%16%10.2%6.9%0.51%0.33%
Dec 202539.7%26.4%12.2%9.4%11.6%0.48%0.25%
Jan 202637.4%25.1%16.8%10.8%9%0.68%0.28%
Feb 202636.8%25.1%16.7%13%7.2%0.81%0.42%
Mar 202638.7%21.4%17.5%13.7%7.6%0.79%0.29%
Apr 202635.5%23.8%20.1%12.5%7%0.67%0.33%
May 202636.6%24.8%17.3%13%7.3%0.7%0.42%
Jun 202632.8%33.2%14.9%11.7%6.5%0.54%0.31%
Jul 202636.9%24.9%16.7%13.2%7.3%0.71%0.35%
Aug 202634.8%28.8%15.9%12.5%7%0.71%0.33%
Sep 202636.7%24.9%16.8%13.2%7.3%0.67%0.43%

How has the Achievers and Guusto comparison changed over the last 12 months?

3 findings

How did search popularity change for employee recognition platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Guusto worldwide fell 18% over 12 measured months, from 6.7K to 5.5K in September 2026.

  2. Estimated monthly branded searches for Achievers worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Achievers’ and Guusto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Achievers

1 branded search term

  • achievers recognition

Guusto

5 branded search terms

  • guusto
  • guusto app
  • guusto employee recognition
  • guusto recognition
  • guusto rewards

How the Brand Demand Index is measured

Other head-to-heads among employee recognition platforms

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