Brandwave

FitOn vs Nike Training Club:Which is more popular?

In September 2026, FitOn and Nike Training Club were level in searches among workout apps worldwide, with an estimated 22.2K branded searches each, at 0.72% of the total each. When we asked ChatGPT and Google AI Overviews about workout apps, Nike Training Club appeared in all five answers and FitOn in three. Nike Training Club was mentioned before FitOn in every answer.

Among workout apps worldwide in September 2026

Who do people search for more?

FitOn and Nike Training Club are searched for about as often as each other.

FitOn 22.2K searchesNike Training Club 22.2K searches

Who does AI mention more?

Nike Training Club, mentioned in every answer we collected

Nike Training Club in 5 of 5FitOn in 3 of 5

Who does AI recommend more?

Nike Training Club, named ahead of FitOn in every answer

Nike Training Club first in 5FitOn never first

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Top workout apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike Training Club appeared in all five answers. FitOn was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nike Training Club was listed before FitOn in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nike Training Club1st
  2. FitOn2nd
  3. Peloton3rd
  4. Fitbod4th
  5. Hevy5th
  6. Strava6th
  7. Nike Run Club7th
  8. Freeletics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike Training Club5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peloton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hevy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike Run Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FitOn3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Strava2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbod2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freeletics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workout apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FitOn or Nike Training Club more popular in search?

This chart shows how often people search Google for FitOn and Nike Training Club by name. Each line represents a brand's share of searches for all eight workout apps we track, month by month, from English-language searches worldwide.

FitOn and Nike Training Club among workout apps worldwide, by month

Share of searches by month for FitOn, Nike Training Club. The figures are in the table below the chart.

View monthly share of searches table
MonthStravaPelotonHevyNike Run ClubFreeleticsFitbodFitOnNike Training Club
Oct 202563.2%28.9%1.7%1.4%1.4%0.77%1.1%1.4%
Nov 202563.1%28.9%1.7%1.1%1.7%0.93%1.1%1.4%
Dec 202563.2%29%2.1%0.94%1.7%0.94%0.94%1.1%
Jan 202660.7%28%3%1.1%2.5%1.3%1.3%2%
Feb 202666.7%25.2%2.7%0.81%1.5%0.99%0.99%1.2%
Mar 202671%21.7%2.3%0.86%1.3%0.86%0.86%1%
Apr 202670.9%21.7%2.3%1%1.3%0.86%0.86%1%
May 202671%21.7%2.3%0.86%1.3%0.86%0.86%1%
Jun 202674%18.6%2.4%1.1%1.3%0.9%0.73%0.9%
Jul 202670.1%21.5%2.8%1%1.6%1%0.85%1%
Aug 202673.4%18.4%3%1.3%1.3%0.89%0.73%0.89%
Sep 202673.1%18.3%3%2.4%1.1%0.72%0.72%0.72%

How has the FitOn and Nike Training Club comparison changed over the last 12 months?

3 findings
  • FitOn was ahead of Nike Training Club in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FitOn’s share of searches among workout apps worldwide moved from 1.1% to 0.72%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
  • Across the 12 months ending September 2026, Nike Training Club’s share of searches among workout apps worldwide moved from 1.4% to 0.72%, and its estimated monthly branded searches moved from 40.5K to 22.2K.

How did search popularity change for workout apps worldwide in September 2026?

2 changes
  1. In September 2026, FitOn rose from 8th to 7th among workout apps worldwide.

  2. In September 2026, Nike Training Club fell from 7th to 8th among workout apps worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FitOn’s and Nike Training Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FitOn

1 branded search term

  • fiton

Nike Training Club

1 branded search term

  • nike training club

How the Brand Demand Index is measured

Other head-to-heads among workout apps

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