Cressi vs Merrell:Which is more popular?
In September 2026, Merrell had more branded searches than Cressi among water shoes worldwide. Merrell had about 42,100 branded searches, while Cressi had 33,100. Merrell made up 8.5% of all water shoe searches we track, and Cressi accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about water shoes, Merrell appeared in two of the five answers and Cressi in none.
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Top water shoes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Merrell was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Cressi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
KEEN1st
Speedo2nd
Merrell3rd
Cressi–
Body Glove–
Aqua Sphere–
ALEADER–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KEEN4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Speedo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Merrell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aqua Sphere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ALEADER0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water shoes
5 answers
Asked ChatGPT
“Which water shoe brand should I buy?”
Asked ChatGPT
“What are the best water shoe brands?”
Asked ChatGPT
“What's the best water shoe brand for wet rocks?”
Searched Google, AI Overview
“water shoes”
Searched Google, AI Overview
“water shoes for beach”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cressi or Merrell more popular in search?
This chart shows how often people search Google for Cressi and Merrell by name. Each line represents a brand's share of searches for all seven water shoes we track, month by month, from English-language searches worldwide.
Share of searches by month for Merrell, Cressi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speedo | Merrell | Cressi | Body Glove | KEEN | Aqua Sphere | ALEADER |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 5% | 4.8% | 5.9% | 2.6% | 1.4% | 0.21% |
| Nov 2025 | 80.7% | 4.1% | 4.9% | 5.9% | 2.7% | 1.5% | 0.31% |
| Dec 2025 | 77.1% | 3.9% | 4.6% | 10.4% | 2.5% | 1.1% | 0.3% |
| Jan 2026 | 73.7% | 5.6% | 4.4% | 12.1% | 2.4% | 1.3% | 0.43% |
| Feb 2026 | 80% | 6% | 3.9% | 5.9% | 2.6% | 1.2% | 0.28% |
| Mar 2026 | 78.1% | 6% | 4.7% | 7% | 2.6% | 1.4% | 0.28% |
| Apr 2026 | 78.1% | 7.3% | 4.7% | 5.7% | 2.6% | 1.4% | 0.28% |
| May 2026 | 78.4% | 7.3% | 4.7% | 5.8% | 2.1% | 1.4% | 0.31% |
| Jun 2026 | 77.1% | 5.9% | 6.9% | 5.7% | 2.1% | 1.4% | 0.86% |
| Jul 2026 | 75.6% | 7.1% | 6.8% | 5.6% | 2% | 1.7% | 1.2% |
| Aug 2026 | 73.3% | 8.4% | 8.1% | 5.4% | 2.4% | 1.6% | 0.83% |
| Sep 2026 | 74.1% | 8.5% | 6.7% | 5.5% | 3% | 1.6% | 0.73% |
How has the Cressi and Merrell comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Cressi took it in November 2025, Merrell took it in January 2026, Cressi took it in June 2026, Merrell took it in July 2026.
- Across the 12 months ending September 2026, Cressi’s share of searches among water shoes worldwide moved from 4.8% to 6.7%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Merrell’s share of searches among water shoes worldwide moved from 5% to 8.5%, and its estimated monthly branded searches moved from 28K to 42.1K.
How did search popularity change for water shoes worldwide in September 2026?
2 changes
In September 2026, Cressi lost share of searches among water shoes worldwide, from 8.1% to 6.7%.
Merrell’s share of searches among water shoes worldwide has gained ground for 3 months in a row, from 5.9% to 8.5% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cressi’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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