Brandwave

Body Glove vs Merrell:Which is more popular?

In September 2026, Merrell had more branded searches than Body Glove among water shoes worldwide. Merrell had about 42,100 branded searches, while Body Glove had 27,100. Merrell made up 8.5% of all water shoe searches we track, and Body Glove accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about water shoes, Merrell appeared in two of the five answers and Body Glove in none.

Among water shoes worldwide in September 2026

Who do people search for more?

Merrell, about 55% more searches than Body Glove

Merrell 42.1K searchesBody Glove 27.1K searches

Who does AI mention more?

Merrell, mentioned in 2 of 5 answers, Body Glove in 0

Merrell in 2 of 5Body Glove in 0 of 5

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Top water shoes in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Merrell was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Body Glove did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KEEN1st
  2. Speedo2nd
  3. Merrell3rd
  4. Cressi–
  5. Body Glove–
  6. Aqua Sphere–
  7. ALEADER–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KEEN4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speedo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Merrell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aqua Sphere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ALEADER0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water shoes

5 answers

  • Asked ChatGPT

    “Which water shoe brand should I buy?”

    1. 1Speedo
    2. 2KEEN

  • Asked ChatGPT

    “What are the best water shoe brands?”

    1. 1KEEN
    2. 2Speedo

  • Asked ChatGPT

    “What's the best water shoe brand for wet rocks?”

    1. Searched Google, AI Overview

      “water shoes”

      1. 1Merrell
      2. 2KEEN

    2. Searched Google, AI Overview

      “water shoes for beach”

      1. 1Merrell
      2. 2KEEN

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Body Glove or Merrell more popular in search?

    This chart shows how often people search Google for Body Glove and Merrell by name. Each line represents a brand's share of searches for all seven water shoes we track, month by month, from English-language searches worldwide.

    Body Glove and Merrell among water shoes worldwide, by month

    Share of searches by month for Merrell, Body Glove. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSpeedoMerrellCressiBody GloveKEENAqua SphereALEADER
    Oct 202580%5%4.8%5.9%2.6%1.4%0.21%
    Nov 202580.7%4.1%4.9%5.9%2.7%1.5%0.31%
    Dec 202577.1%3.9%4.6%10.4%2.5%1.1%0.3%
    Jan 202673.7%5.6%4.4%12.1%2.4%1.3%0.43%
    Feb 202680%6%3.9%5.9%2.6%1.2%0.28%
    Mar 202678.1%6%4.7%7%2.6%1.4%0.28%
    Apr 202678.1%7.3%4.7%5.7%2.6%1.4%0.28%
    May 202678.4%7.3%4.7%5.8%2.1%1.4%0.31%
    Jun 202677.1%5.9%6.9%5.7%2.1%1.4%0.86%
    Jul 202675.6%7.1%6.8%5.6%2%1.7%1.2%
    Aug 202673.3%8.4%8.1%5.4%2.4%1.6%0.83%
    Sep 202674.1%8.5%6.7%5.5%3%1.6%0.73%

    How has the Body Glove and Merrell comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 3 times in the 12 months ending September 2026: Merrell took it in February 2026, Body Glove took it in March 2026, Merrell took it in April 2026.
    • Across the 12 months ending September 2026, Body Glove’s share of searches among water shoes worldwide moved from 5.9% to 5.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
    • Across the 12 months ending September 2026, Merrell’s share of searches among water shoes worldwide moved from 5% to 8.5%, and its estimated monthly branded searches moved from 28K to 42.1K.

    How did search popularity change for water shoes worldwide in September 2026?

    2 changes

    1. Merrell’s share of searches among water shoes worldwide has gained ground for 3 months in a row, from 5.9% to 8.5% in September 2026.

    2. Estimated monthly branded searches for Body Glove worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Body Glove’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Body Glove

    1 branded search term

    • bodyglove

    Merrell

    2 branded search terms

    • hiking boots merrell
    • hiking shoes merrell

    How the Brand Demand Index is measured

    Other head-to-heads among water shoes

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