Brandwave

Body Glove vs Speedo:Which is more popular?

In September 2026, Speedo had more branded searches than Body Glove among water shoes worldwide. Speedo had about 368,000 branded searches, while Body Glove had 27,100. Speedo made up 74.1% of all water shoe searches we track, and Body Glove accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about water shoes, Speedo appeared in two of the five answers and Body Glove in none.

Among water shoes worldwide in September 2026

Who do people search for more?

Speedo, about 14 searches for every 1 for Body Glove

Speedo 368K searchesBody Glove 27.1K searches

Who does AI mention more?

Speedo, mentioned in 2 of 5 answers, Body Glove in 0

Speedo in 2 of 5Body Glove in 0 of 5

Who does AI recommend more?

Speedo, the only one of the two named

Speedo first in 2Body Glove never named

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Top water shoes in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Speedo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Body Glove did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KEEN1st
  2. Speedo2nd
  3. Merrell3rd
  4. Cressi–
  5. Body Glove–
  6. Aqua Sphere–
  7. ALEADER–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KEEN4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speedo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Merrell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aqua Sphere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ALEADER0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water shoes

5 answers

  • Asked ChatGPT

    “Which water shoe brand should I buy?”

    1. 1Speedo
    2. 2KEEN

  • Asked ChatGPT

    “What are the best water shoe brands?”

    1. 1KEEN
    2. 2Speedo

  • Asked ChatGPT

    “What's the best water shoe brand for wet rocks?”

    1. Searched Google, AI Overview

      “water shoes”

      1. 1Merrell
      2. 2KEEN

    2. Searched Google, AI Overview

      “water shoes for beach”

      1. 1Merrell
      2. 2KEEN

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Body Glove or Speedo more popular in search?

    This chart shows how often people search Google for Body Glove and Speedo by name. Each line represents a brand's share of searches for all seven water shoes we track, month by month, from English-language searches worldwide.

    Body Glove and Speedo among water shoes worldwide, by month

    Share of searches by month for Speedo, Body Glove. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSpeedoMerrellCressiBody GloveKEENAqua SphereALEADER
    Oct 202580%5%4.8%5.9%2.6%1.4%0.21%
    Nov 202580.7%4.1%4.9%5.9%2.7%1.5%0.31%
    Dec 202577.1%3.9%4.6%10.4%2.5%1.1%0.3%
    Jan 202673.7%5.6%4.4%12.1%2.4%1.3%0.43%
    Feb 202680%6%3.9%5.9%2.6%1.2%0.28%
    Mar 202678.1%6%4.7%7%2.6%1.4%0.28%
    Apr 202678.1%7.3%4.7%5.7%2.6%1.4%0.28%
    May 202678.4%7.3%4.7%5.8%2.1%1.4%0.31%
    Jun 202677.1%5.9%6.9%5.7%2.1%1.4%0.86%
    Jul 202675.6%7.1%6.8%5.6%2%1.7%1.2%
    Aug 202673.3%8.4%8.1%5.4%2.4%1.6%0.83%
    Sep 202674.1%8.5%6.7%5.5%3%1.6%0.73%

    How has the Body Glove and Speedo comparison changed over the last 12 months?

    3 findings
    • Speedo was ahead of Body Glove in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Body Glove’s share of searches among water shoes worldwide moved from 5.9% to 5.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
    • Across the 12 months ending September 2026, Speedo’s share of searches among water shoes worldwide moved from 80% to 74.1%, and its estimated monthly branded searches moved from 450K to 368K.

    How did search popularity change for water shoes worldwide in September 2026?

    2 changes

    1. In September 2026, Speedo gained share of searches among water shoes worldwide, from 73.3% to 74.1%.

    2. Estimated monthly branded searches for Body Glove worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Body Glove’s and Speedo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Body Glove

    1 branded search term

    • bodyglove

    Speedo

    1 branded search term

    • speedo

    How the Brand Demand Index is measured

    Other head-to-heads among water shoes

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