Apple Vision Pro vs Valve:Which is searched more?
In September 2026, Valve had more branded searches than Apple Vision Pro among VR headset brands worldwide. Valve had about 550,000 branded searches, while Apple Vision Pro had 368,000. Valve made up 29.3% of all VR headset brand searches we track, and Apple Vision Pro accounted for 19.6%. These are worldwide searches for English-language branded terms.
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Is Apple Vision Pro or Valve more popular in search?
Compare the virtual and mixed reality headset brands people play and work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Valve, Apple Vision Pro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Valve | Pico | Apple Vision Pro | Meta Quest | PlayStation VR2 | HTC Vive |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 23.5% | 25.3% | 18.8% | 4.2% | 2.8% |
| Nov 2025 | 36% | 15.4% | 16.2% | 22.5% | 7.2% | 2.7% |
| Dec 2025 | 23.2% | 18.1% | 15.5% | 32.2% | 8.5% | 2.6% |
| Jan 2026 | 30.3% | 19.3% | 20.3% | 22.5% | 5% | 2.7% |
| Feb 2026 | 30.4% | 23.1% | 20.4% | 18.9% | 5% | 2.2% |
| Mar 2026 | 29% | 26.3% | 19.4% | 18% | 4.8% | 2.6% |
| Apr 2026 | 30.6% | 27.8% | 16.7% | 18.6% | 4.1% | 2.3% |
| May 2026 | 30.4% | 27.2% | 16.7% | 18.5% | 5% | 2.2% |
| Jun 2026 | 32.9% | 24.5% | 18% | 16.7% | 5.4% | 2.4% |
| Jul 2026 | 33.1% | 25.1% | 14.8% | 20.1% | 4.5% | 2.4% |
| Aug 2026 | 30.6% | 27.8% | 16.7% | 18.6% | 4.1% | 2.3% |
| Sep 2026 | 29.3% | 26.6% | 19.6% | 17.8% | 3.9% | 2.6% |
How has the Apple Vision Pro and Valve comparison changed over the last 12 months?
3 findings
- Valve was ahead of Apple Vision Pro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple Vision Pro’s share of searches among VR headset brands worldwide moved from 25.3% to 19.6%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 12 months ending September 2026, Valve’s share of searches among VR headset brands worldwide moved from 25.3% to 29.3%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for VR headset brands worldwide in September 2026?
2 changes
In September 2026, Apple Vision Pro overtook Meta Quest to rank 3rd among VR headset brands worldwide, with 19.6% of the searches.
In September 2026, Valve lost share of searches among VR headset brands worldwide, from 30.6% to 29.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apple Vision Pro’s and Valve’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Vision Pro
1 branded search term
- apple vision pro
Valve
1 branded search term
- valve
Other head-to-heads among VR headset brands
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