Brandwave

How popular isValve in search?

In August 2026, there were an estimated 550K branded searches for Valve worldwide which held steady over the last 11 months. Valve holds 3.4% estimated Share of Search among gaming console brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Xbox46.5%
  2. Nintendo Switch20.8%
  3. Sony17%
  4. ASUS12.2%
  5. Valve3.4%
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Which gaming console brands compete with Valve?

Valve against gaming console brands worldwide, by month

Share of Search by month for Xbox, Nintendo Switch, Sony, ASUS, Valve. The figures are in the table below the chart.

View monthly share of search table
MonthXboxNintendo SwitchSonyASUSValve
Oct 202545.8%25%13.7%12.2%3.4%
Nov 202546%25.2%13.8%10%5%
Dec 202547.1%25.7%14.1%10.2%2.8%
Jan 202646.1%20.6%16.9%12.3%4.1%
Feb 202645%20.1%16.5%14.4%4%
Mar 202638.6%31.5%14.1%12.4%3.5%
Apr 202644.1%24.1%16.1%11.7%4%
May 202641.8%27.9%15.3%11.2%3.8%
Jun 202648%21.5%14.4%12.6%3.5%
Jul 202649.4%18.1%18.1%10.8%3.6%
Aug 202646.5%20.8%17%12.2%3.4%
Sep 2026—————
  1. 1.Xbox

    46.5%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. Held 2nd. 3.4M estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  3. 3.Sony

    17%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.ASUS

    12.2%

    Held 4th. 2M estimated branded searches, +20.4% vs prior month. Share +1.4 points.

  5. 5.Valve

    3.4%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Valve and its closest rivals

How has branded search demand for Valve changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Valve worldwide held steady at 550K.
  • Across the 11 months ending August 2026, Valve’s estimated Share of Search among gaming console brands worldwide peaked at 5% in November 2025 and was lowest at 2.8% in December 2025.

How did search popularity change for gaming console brands worldwide in August 2026?

  1. In August 2026, Nintendo Switch gained estimated Share of Search among gaming console brands worldwide, from 18.1% to 20.8%.

  2. In August 2026, ASUS gained estimated Share of Search among gaming console brands worldwide, from 10.8% to 12.2%.

  3. In August 2026, Xbox lost estimated Share of Search among gaming console brands worldwide, from 49.4% to 46.5%.

  4. In August 2026, Sony lost estimated Share of Search among gaming console brands worldwide, from 18.1% to 17%.

How is Valve measured?

Brandwave collects information about searches that people make online using Valve’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • valve

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How the Brand Demand Index is measured

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Is Valve your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.