Apple Vision Pro vs Pico:Which is searched more?
In September 2026, Pico had more branded searches than Apple Vision Pro among VR headset brands worldwide. Pico was estimated to have 500K branded searches compared to Apple Vision Pro’s 368K, and held a 37.7% Share of Search versus Apple Vision Pro’s 27.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple Vision Pro or Pico?
Compare the virtual and mixed reality headset brands people play and work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pico, Apple Vision Pro. The figures are in the table below the chart.
View monthly share of search table
| Month | Pico | Apple Vision Pro | Meta Quest | PlayStation VR2 | HTC Vive |
|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 34% | 25.2% | 5.6% | 3.7% |
| Nov 2025 | 24.1% | 25.3% | 35.1% | 11.3% | 4.2% |
| Dec 2025 | 23.5% | 20.2% | 41.9% | 11% | 3.3% |
| Jan 2026 | 27.7% | 29.1% | 32.3% | 7.1% | 3.9% |
| Feb 2026 | 33.2% | 29.3% | 27.1% | 7.2% | 3.2% |
| Mar 2026 | 37% | 27.3% | 25.3% | 6.7% | 3.7% |
| Apr 2026 | 40% | 24.1% | 26.7% | 5.9% | 3.2% |
| May 2026 | 39% | 24% | 26.6% | 7.2% | 3.2% |
| Jun 2026 | 36.5% | 26.9% | 24.9% | 8.1% | 3.6% |
| Jul 2026 | 37.5% | 22.1% | 30% | 6.7% | 3.6% |
| Aug 2026 | 40% | 24.1% | 26.7% | 5.9% | 3.2% |
| Sep 2026 | 37.7% | 27.8% | 25.2% | 5.6% | 3.7% |
How has the Apple Vision Pro and Pico comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Pico took it in December 2025, Apple Vision Pro took it in January 2026, Pico took it in February 2026.
- Across the 12 months ending September 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands worldwide moved from 34% to 27.8%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 12 months ending September 2026, Pico’s estimated Share of Search among VR headset brands worldwide moved from 31.5% to 37.7%, and its estimated monthly branded searches moved from 511K to 500K.
How did search popularity change for VR headset brands worldwide in September 2026?
2 changes
In September 2026, Apple Vision Pro overtook Meta Quest to rank 2nd among VR headset brands worldwide, with 27.8% estimated Share of Search.
In September 2026, Pico lost estimated Share of Search among VR headset brands worldwide, from 40% to 37.7%.
Other head-to-heads among VR headset brands
Pico vs Meta Quest: compare search popularity
Pico vs PlayStation VR2: compare search popularityPico vs HTC Vive: compare search popularity
- Apple Vision Pro vs Meta Quest: compare search popularity
- Apple Vision Pro vs PlayStation VR2: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Apple Vision Pro’s and Pico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Vision Pro
1 branded search term
- apple vision pro
Pico
2 branded search terms
- pico
- pico 4
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.