Apple Vision Pro vs HTC Vive:Which is searched more?
In September 2026, Apple Vision Pro had more branded searches than HTC Vive among VR headset brands worldwide. Apple Vision Pro was estimated to have 368K branded searches compared to HTC Vive’s 49.5K, and held a 27.8% Share of Search versus HTC Vive’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple Vision Pro or HTC Vive?
Compare the virtual and mixed reality headset brands people play and work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple Vision Pro, HTC Vive. The figures are in the table below the chart.
View monthly share of search table
| Month | Pico | Apple Vision Pro | Meta Quest | PlayStation VR2 | HTC Vive |
|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 34% | 25.2% | 5.6% | 3.7% |
| Nov 2025 | 24.1% | 25.3% | 35.1% | 11.3% | 4.2% |
| Dec 2025 | 23.5% | 20.2% | 41.9% | 11% | 3.3% |
| Jan 2026 | 27.7% | 29.1% | 32.3% | 7.1% | 3.9% |
| Feb 2026 | 33.2% | 29.3% | 27.1% | 7.2% | 3.2% |
| Mar 2026 | 37% | 27.3% | 25.3% | 6.7% | 3.7% |
| Apr 2026 | 40% | 24.1% | 26.7% | 5.9% | 3.2% |
| May 2026 | 39% | 24% | 26.6% | 7.2% | 3.2% |
| Jun 2026 | 36.5% | 26.9% | 24.9% | 8.1% | 3.6% |
| Jul 2026 | 37.5% | 22.1% | 30% | 6.7% | 3.6% |
| Aug 2026 | 40% | 24.1% | 26.7% | 5.9% | 3.2% |
| Sep 2026 | 37.7% | 27.8% | 25.2% | 5.6% | 3.7% |
How has the Apple Vision Pro and HTC Vive comparison changed over the last 12 months?
3 findings
- Apple Vision Pro was ahead of HTC Vive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands worldwide moved from 34% to 27.8%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 12 months ending September 2026, HTC Vive’s estimated Share of Search among VR headset brands worldwide held steady at 3.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for VR headset brands worldwide in September 2026?
2 changes
In September 2026, Apple Vision Pro overtook Meta Quest to rank 2nd among VR headset brands worldwide, with 27.8% estimated Share of Search.
Estimated monthly branded searches for HTC Vive worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Other head-to-heads among VR headset brands
Pico vs Apple Vision Pro: compare search popularity
Pico vs Meta Quest: compare search popularity
Pico vs PlayStation VR2: compare search popularityPico vs HTC Vive: compare search popularity
- Apple Vision Pro vs Meta Quest: compare search popularity
- Apple Vision Pro vs PlayStation VR2: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Apple Vision Pro’s and HTC Vive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Vision Pro
1 branded search term
- apple vision pro
HTC Vive
1 branded search term
- htc vive
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.