Grey Goose vs Smirnoff:Which is searched more?
In September 2026, Smirnoff had more branded searches than Grey Goose among vodka brands worldwide. Smirnoff was estimated to have 823K branded searches compared to Grey Goose’s 368K, and held a 37.4% Share of Search versus Grey Goose’s 16.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Grey Goose or Smirnoff?
Compare the vodka brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smirnoff, Grey Goose. The figures are in the table below the chart.
View monthly share of search table
| Month | Belvedere | Smirnoff | Grey Goose | Cîroc | Stolichnaya |
|---|---|---|---|---|---|
| Oct 2025 | 34% | 41.5% | 15.2% | 6.8% | 2.5% |
| Nov 2025 | 29.4% | 44% | 16.1% | 7.2% | 3.2% |
| Dec 2025 | 23.7% | 43.1% | 19.4% | 10.6% | 3.2% |
| Jan 2026 | 28.4% | 42.5% | 19% | 7% | 3.1% |
| Feb 2026 | 28.6% | 42.7% | 19.1% | 7% | 2.6% |
| Mar 2026 | 30% | 44.9% | 16.4% | 6% | 2.7% |
| Apr 2026 | 34% | 41.5% | 15.2% | 6.8% | 2.5% |
| May 2026 | 30.2% | 44.9% | 16.5% | 6.1% | 2.2% |
| Jun 2026 | 30.4% | 45.1% | 16.6% | 6.1% | 1.8% |
| Jul 2026 | 34.8% | 42.3% | 15.6% | 5.7% | 1.7% |
| Aug 2026 | 42.1% | 34.6% | 15.5% | 5.7% | 2.1% |
| Sep 2026 | 37.4% | 37.4% | 16.7% | 6.1% | 2.3% |
How has the Grey Goose and Smirnoff comparison changed over the last 12 months?
3 findings
- Smirnoff was ahead of Grey Goose in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Grey Goose’s estimated Share of Search among vodka brands worldwide moved from 15.2% to 16.7%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Smirnoff’s estimated Share of Search among vodka brands worldwide moved from 41.5% to 37.4%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for vodka brands worldwide in September 2026?
2 changes
In September 2026, Smirnoff gained estimated Share of Search among vodka brands worldwide, from 34.6% to 37.4%.
In September 2026, Grey Goose gained estimated Share of Search among vodka brands worldwide, from 15.5% to 16.7%.
Other head-to-heads among vodka brands
How each brand is measured
Brandwave collects information about searches that people make online using Grey Goose’s and Smirnoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Grey Goose
1 branded search term
- grey goose
Smirnoff
1 branded search term
- smirnoff
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.