Smirnoff vs Stolichnaya:Which is searched more?
In September 2026, Smirnoff had more branded searches than Stolichnaya among vodka brands worldwide. Smirnoff was estimated to have 823K branded searches compared to Stolichnaya’s 49.5K, and held a 37.4% Share of Search versus Stolichnaya’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Smirnoff or Stolichnaya?
Compare the vodka brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smirnoff, Stolichnaya. The figures are in the table below the chart.
View monthly share of search table
| Month | Belvedere | Smirnoff | Grey Goose | Cîroc | Stolichnaya |
|---|---|---|---|---|---|
| Oct 2025 | 34% | 41.5% | 15.2% | 6.8% | 2.5% |
| Nov 2025 | 29.4% | 44% | 16.1% | 7.2% | 3.2% |
| Dec 2025 | 23.7% | 43.1% | 19.4% | 10.6% | 3.2% |
| Jan 2026 | 28.4% | 42.5% | 19% | 7% | 3.1% |
| Feb 2026 | 28.6% | 42.7% | 19.1% | 7% | 2.6% |
| Mar 2026 | 30% | 44.9% | 16.4% | 6% | 2.7% |
| Apr 2026 | 34% | 41.5% | 15.2% | 6.8% | 2.5% |
| May 2026 | 30.2% | 44.9% | 16.5% | 6.1% | 2.2% |
| Jun 2026 | 30.4% | 45.1% | 16.6% | 6.1% | 1.8% |
| Jul 2026 | 34.8% | 42.3% | 15.6% | 5.7% | 1.7% |
| Aug 2026 | 42.1% | 34.6% | 15.5% | 5.7% | 2.1% |
| Sep 2026 | 37.4% | 37.4% | 16.7% | 6.1% | 2.3% |
How has the Smirnoff and Stolichnaya comparison changed over the last 12 months?
3 findings
- Smirnoff was ahead of Stolichnaya in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smirnoff’s estimated Share of Search among vodka brands worldwide moved from 41.5% to 37.4%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Stolichnaya’s estimated Share of Search among vodka brands worldwide moved from 2.5% to 2.3%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for vodka brands worldwide in September 2026?
1 change
In September 2026, Smirnoff gained estimated Share of Search among vodka brands worldwide, from 34.6% to 37.4%.
Other head-to-heads among vodka brands
How each brand is measured
Brandwave collects information about searches that people make online using Smirnoff’s and Stolichnaya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smirnoff
1 branded search term
- smirnoff
Stolichnaya
1 branded search term
- stolichnaya
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