How popular isGrey Goose in search?
In September 2026, there were an estimated 368K branded searches for Grey Goose worldwide which is up 22.3% over the last 12 months. Grey Goose holds 16.7% estimated Share of Search among vodka brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Belvedere37.4%Smirnoff37.4%
Grey Goose16.7%
Cîroc6.1%
Stolichnaya2.3%
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Which vodka brands compete with Grey Goose?
Share of Search by month for Belvedere, Smirnoff, Grey Goose, Cîroc, Stolichnaya. The figures are in the table below the chart.
View monthly share of search table
| Month | Belvedere | Smirnoff | Grey Goose | Cîroc | Stolichnaya |
|---|---|---|---|---|---|
| Oct 2025 | 34% | 41.5% | 15.2% | 6.8% | 2.5% |
| Nov 2025 | 29.4% | 44% | 16.1% | 7.2% | 3.2% |
| Dec 2025 | 23.7% | 43.1% | 19.4% | 10.6% | 3.2% |
| Jan 2026 | 28.4% | 42.5% | 19% | 7% | 3.1% |
| Feb 2026 | 28.6% | 42.7% | 19.1% | 7% | 2.6% |
| Mar 2026 | 30% | 44.9% | 16.4% | 6% | 2.7% |
| Apr 2026 | 34% | 41.5% | 15.2% | 6.8% | 2.5% |
| May 2026 | 30.2% | 44.9% | 16.5% | 6.1% | 2.2% |
| Jun 2026 | 30.4% | 45.1% | 16.6% | 6.1% | 1.8% |
| Jul 2026 | 34.8% | 42.3% | 15.6% | 5.7% | 1.7% |
| Aug 2026 | 42.1% | 34.6% | 15.5% | 5.7% | 2.1% |
| Sep 2026 | 37.4% | 37.4% | 16.7% | 6.1% | 2.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.4% | 823K | -17.7% | -4.7 points | |
| 2, held 2nd | 37.4% | 823K | 0% | +2.8 points | |
| 3, held 3rd | 16.7% | 368K | 0% | +1.2 points | |
| 4, held 4th | 6.1% | 135K | 0% | +0.5 points | |
| 5, held 5th | 2.3% | 49.5K | 0% | +0.2 points |
37.4%
Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -4.7 points.
2.
37.4%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +2.8 points.
16.7%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1.2 points.
4.
Cîroc6.1%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.3%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Grey Goose and its closest rivals
Every comparison with Grey Goose
4 comparisons
How has branded search demand for Grey Goose changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Grey Goose worldwide rose from 301K to 368K.
- Across the 12 months ending September 2026, Grey Goose’s estimated Share of Search among vodka brands worldwide increased from 15.2% to 16.7%.
- Across the 12 months ending September 2026, Grey Goose’s estimated Share of Search among vodka brands worldwide peaked at 19.4% in December 2025 and was lowest at 15.2% in October 2025.
How did search popularity change for vodka brands worldwide in September 2026?
3 changes
In September 2026, Smirnoff gained estimated Share of Search among vodka brands worldwide, from 34.6% to 37.4%.
In September 2026, Grey Goose gained estimated Share of Search among vodka brands worldwide, from 15.5% to 16.7%.
In September 2026, Belvedere lost estimated Share of Search among vodka brands worldwide, from 42.1% to 37.4%.
How is Grey Goose measured?
Brandwave collects information about searches that people make online using Grey Goose’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- grey goose
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