Maze vs UserTesting:Which is searched more?
In September 2026, Maze had more branded searches than UserTesting among UX research tools worldwide. Maze was estimated to have 1.4K branded searches compared to UserTesting’s 100, and held a 9.7% Share of Search versus UserTesting’s 0.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Maze or UserTesting?
Compare the ux research tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maze, UserTesting. The figures are in the table below the chart.
View monthly share of search table
| Month | Lyssna | Optimal Workshop | Maze | Dovetail | UserTesting |
|---|---|---|---|---|---|
| Oct 2025 | 56% | 30.2% | 8.8% | 4.1% | 0.95% |
| Nov 2025 | 51.3% | 33.9% | 9.8% | 3.5% | 1.5% |
| Dec 2025 | 58.2% | 25.5% | 10.8% | 4% | 1.6% |
| Jan 2026 | 59.7% | 26% | 8.5% | 4.7% | 1.1% |
| Feb 2026 | 55.4% | 29.3% | 9.1% | 3.7% | 2.5% |
| Mar 2026 | 53.9% | 28.8% | 8.6% | 3.8% | 5% |
| Apr 2026 | 57.2% | 25% | 9.4% | 3.4% | 5.1% |
| May 2026 | 52.6% | 22.8% | 10.4% | 3.8% | 10.3% |
| Jun 2026 | 53.5% | 22.7% | 7.9% | 3.9% | 12% |
| Jul 2026 | 60.2% | 20.7% | 8.9% | 3.9% | 6.3% |
| Aug 2026 | 63.6% | 21.8% | 7.5% | 4.6% | 2.5% |
| Sep 2026 | 59.8% | 25.3% | 9.7% | 4.4% | 0.7% |
How has the Maze and UserTesting comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: UserTesting took it in June 2026, Maze took it in July 2026.
- Across the 12 months ending September 2026, Maze’s estimated Share of Search among UX research tools worldwide moved from 8.8% to 9.7%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
- Across the 12 months ending September 2026, UserTesting’s estimated Share of Search among UX research tools worldwide moved from 0.95% to 0.7%, and its estimated monthly branded searches moved from 170 to 100.
How did search popularity change for UX research tools worldwide in September 2026?
2 changes
In September 2026, Maze gained estimated Share of Search among UX research tools worldwide, from 7.5% to 9.7%.
In September 2026, UserTesting lost estimated Share of Search among UX research tools worldwide, from 2.5% to 0.7%.
Other head-to-heads among UX research tools
How each brand is measured
Brandwave collects information about searches that people make online using Maze’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maze
3 branded search terms
- maze usability testing
- maze user research
- maze.co
UserTesting
2 branded search terms
- usertesting usability testing
- usertesting user research
Put your own brand in this comparison
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